Graphic Designer

Employment Type: Full time, independent contractor
Work Model: Remote
Work Hours: US work hours (

Overview

We are seeking a Graphic Designer to own the visual execution across the Company, spanning its financial services brand, capital arm and reverse mortgage brand amongst some of our other brands. This is a production-first role — you will be the person who turns a brief into a finished asset, consistently, on time, and on brand across distinct visual identities simultaneously.

This is full hands-on design role. Our brand systems are defined. Your job is to refine and execute within them with speed, precision, and genuine craft — producing financial-services-grade creative that a mortgage broker or a 70-year-old homeowner would trust.

You will own four critical functions:

Digital Asset Production — 40% of role
Broker-Facing & Print Materials — 25% of role
Capital & Investor Materials — 25% of role
Brand Stewardship & System Management — 10% of role

This Role Is Not For

Candidates who need a lengthy creative concept process for every asset — we brief tight and expect fast, accurate execution.
Candidates without financial services, real estate, or professional services design experience — the aesthetic register of this work is specific and non-negotiable.
Candidates who rely on stock photography as a primary creative solution — our materials must feel proprietary, not generic.
Candidates who cannot maintain two completely distinct brand identities simultaneously without cross-contamination.
Candidates who treat Figma or Adobe source files as an afterthought — editable, organized source files are a deliverable, not optional.
Candidates who need creative direction on every detail — you must be able to execute from a tight brief independently.
Candidates who see design compliance review as a creative constraint rather than a professional standard.
Candidates who cannot turn around standard assets within 1–2 business days when required.

Key Responsibilities

1. Digital Asset Production — 40% of Role

Financial Services Brand — Digital

Social media graphics: thought leadership article headers, company page banners, and campaign creative in the financial brand system (Primary Blue #2E5CAD, Deep Navy #0B1C33, Barlow Condensed Bold)
Paid ad creative: Meta and Google display formats built to financial services advertising specifications — coordinate with the Marketing Lead on format requirements and compliance review before launch
Email newsletter templates: monthly broker-facing and quarterly investor-facing newsletters — designed for GoHighLevel and standard ESPs
Website graphics: hero images, section graphics, and icon sets for the financial services website built in GoHighLevel
City landing page header graphics for Ontario, Alberta, and BC market rollout — scalable templates designed for speed of deployment

Reverse Mortgage Brand — Digital

Website graphics, social media graphics, and landing page assets designed for a warm, accessible 55+ audience — readability and trust at large type sizes are non-negotiable
Paid ad creative in the reverse mortgage brand system (Navy #1E3A5F, Warm Gold #D4A574, Sage Green #8B9D83, Montserrat Bold / Open Sans 18px minimum)
Educational content graphics: comparison tables, process explainers, and infographics that make reverse mortgage concepts clear and non-intimidating to a senior audience

2. Broker-Facing & Print Materials — 25% of Role

Broker Materials

Program one-pagers and rate sheets: branded templates updated as product offerings, rates, and lender programs change — must be quick to update, not rebuilt from scratch each time
Deal submission guides and broker onboarding materials: clear, professional, and structured for a time-pressed mortgage broker audience
Presentation decks: lender meetings, broker breakfast series events, and conference presentations in the financial services brand — these represent the firm to external audiences and must be polished

Conference & Trade Show Materials

Pull-up banners, table cards, and branded collateral for conferences and trade shows
Manage print-ready file specifications and liaise with print vendors — you own the file from brief to printer-ready PDF
Branded swag concepts as required for events and partner gifting

3. Capital & Investor Materials — 25% of Role

Investor-Facing Design

Investor deck templates and update slides for LP communications — designed to institutional standards; precision and cleanliness are more important than flash
Capital one-pagers and fund overview materials: clear data presentation, professional financial services aesthetic
Infographics: portfolio data visualization, market commentary graphics, and fund performance visuals for use in newsletters, presentations and investor meetings

4. Brand Stewardship & System Management — 10% of Role

Brand Asset Library

Own and maintain the brand asset library: logos, colour palettes, typography files, template masters, and icon sets for both the financial services brand and reverse mortgage brand
Ensure the marketing team and external partners are always working from current, approved files — version control is your responsibility
Build and maintain a master template library: LinkedIn graphics, social media graphics, email headers, presentation decks, one-pager shells, and ad formats — so repeat asset types are produced from a template, not rebuilt

Brand Consistency Enforcement

Serve as the visual brand guardian for both brands: catch off-brand usage, flag inconsistencies before publication, and proactively correct drift
Coordinate with the marketing team and leadership on brand guidelines documentation as the firm onboards new hires and partners
Support the compliance review process for financial services ad creative: ensure every paid asset is reviewed for compliance before launch, and incorporate feedback without compromising the visual integrity of the work

Workflow & Brief Management

Receive all creative briefs via the standardized brief template established with the team — each brief includes: brand, format/dimensions, copy inputs, reference examples, and deadline
Deliver first drafts within the agreed turnaround window (standard: 1 day; complex print or deck: 1–2 days)
Deliver all final files in editable source format (Figma or Adobe) plus export-ready formats — all source files are the Company’s property

Required Qualifications

3–6 years of graphic design experience with a portfolio that demonstrates financial services, real estate, professional services, or regulated industry creative
Figma, Canva and Adobe Creative Suite proficiency — you must deliver organized, editable source files; proficiency in both environments is required
Print and digital production experience — you must understand the difference between screen-optimized and print-ready file specifications and manage both
Demonstrated ability to maintain multiple brand identities simultaneously without visual cross-contamination
Fast, accurate execution from a brief — you can take a tight brief and deliver a first draft without needing a creative briefing call for every asset
Strong typographic sensibility — financial services design lives and dies on type hierarchy, spacing, and readability
Experience designing for compliance-sensitive environments: financial services ad creative, regulated claims, required disclosures
GTA-based or remote with reliable overlap with Eastern time zone business hours
Portfolio available and current — candidates without a portfolio will not advance

Preferred Qualifications

Experience with mortgage brokerage, private lending, capital markets, or financial services clients
Email template design experience compatible with GoHighLevel or major ESPs (Mailchimp, Klaviyo, ActiveCampaign)
Motion graphics capability for short-form social video (LinkedIn and Meta) — not primary but a meaningful asset
Experience designing for older audiences (55+): accessibility standards, WCAG colour contrast, large-type clarity, warm aesthetics
Experience with data visualization and infographic design — fund performance, portfolio composition, market data
Familiarity with GoHighLevel’s design environment for website and landing page graphics

What Makes This Role Unique

Multiple brands — the brand diversity requires real range; this is not a single-brand production role
In-house from Day 1 — no agency middleman between you and the brief; you work directly with the people who know the business, the audience, and the compliance requirements
Full brand ownership — you are not executing someone else’s design system; you are the custodian of the visual identity and your work represents the firm to brokers, lenders, and clients
Clean slate on template infrastructure — the master template library does not fully exist yet; you will build it, and it will carry your craft standards going forward
Visible output — your work goes directly into the hands of mortgage brokers, into paid media seen by thousands, and onto the desks of lenders

Ideal Candidate Profile

You are the person who:

Takes brand consistency personally — off-brand output on your watch is not acceptable, and you catch it before anyone has to tell you
Produces from a brief without a briefing call — a tight written brief with format, copy, and reference is all you need to deliver a strong first draft
Knows the difference between designing for a 35-year-old mortgage broker and a 72-year-old homeowner — and changes everything accordingly
Has opinions about typography — you notice when a financial services document looks amateur because of bad type hierarchy, and you fix it
Delivers on time without prompting — the deadline in the brief is a commitment, not a suggestion
Treats source file organization as professional pride — your Figma files are named, layered, and version-controlled
Sees financial services compliance review as craft discipline, not creative interference — making regulated content look good is a harder problem than making any other content look good
Is energized by production volume, not exhausted by it — you like closing briefs, not conceptualizing endlessly

Graphic Designer - 19198