Appointment Setter / Lead Generation Specialist

Location: Remote
Type: Full-Time
Industry: Commercial Real Estate, Construction, Property Management

About the Company

We are a U.S.-based commercial real estate organization specializing in construction services and property management. We partner with property owners, brokers, and businesses to deliver tenant build-outs, renovations, and operational support across commercial assets.

Our growth strategy is driven by proactive deal sourcing, relationship building, and early identification of opportunities — and this role is central to that effort.

The Role

We are hiring an Appointment Setter / Lead Generation Specialist to drive outbound pipeline creation.

This is a high-activity, top-of-funnel role focused on:

Identifying opportunities
Initiating conversations
Booking qualified meetings for leadership

You will not be responsible for closing deals — your success is measured by consistent, high-quality meeting generation and pipeline growth.

Primary Objective

Build a consistent pipeline of qualified meetings with:

Commercial real estate brokers
Property owners (retail, office, mixed-use, multi-tenant)
Business owners with construction or property management needs

What You’ll Do

1. Lead Generation & Market Research

Build and maintain targeted prospect lists:
- Commercial brokers
- Property owners and asset managers
- Buildings with vacancy or repositioning opportunities
Identify high-potential leads across local markets

2. Opportunity Research (High Priority)

Review planning commission and zoning meeting minutes to identify:
- New developments
- Renovations and approvals
Conduct research using tools like CoStar to identify:
- Vacancies and lease expirations
- Ownership data
- Distressed or underperforming assets
Identify and engage architects and design firms to build referral relationships

3. Outbound Prospecting

Execute daily outreach via:
- Email
- LinkedIn
Start conversations around:
- Construction needs (tenant build-outs, upgrades)
- Property management challenges (vacancy, maintenance, leasing)
Personalize outreach to increase response rates

4. Follow-Up & Pipeline Management

Maintain consistent follow-up cadence (3–5+ touchpoints per lead)
Track all activity in CRM or Google Sheets
Re-engage cold leads over time

5. Qualification & Appointment Setting

Respond to inbound replies
Ask basic qualifying questions:
- Property or project type
- Current challenges
- Timeline and urgency
Book qualified meetings for the leadership team

KPIs / Success Metrics

50–100 outbound messages per day
25–50 new contacts added per day
10–20 conversations started per week
3–5 qualified meetings booked per week
Weekly identification of new opportunities from:
- Planning/zoning research
- CoStar data
- Referral relationships

What You Bring

Core Experience:

Proven experience in:
- Appointment setting
- Lead generation
- Cold outreach
Strong research and data-gathering skills
Excellent written English communication
Organized, process-driven, and consistent
Self-motivated with the ability to hit daily activity targets

Preferred Experience:

Commercial real estate, construction, or property management
Experience with brokers, property owners, or developers
Familiarity with CoStar or similar research tools

Tools & Systems

LinkedIn
Email (Gmail or similar)
CRM (HubSpot or similar) / Google Sheets
CoStar (preferred)

What Success Looks Like

A steady pipeline of qualified meetings for leadership
Early identification of development and repositioning opportunities
Strong relationships with brokers, architects, and property owners
Consistent outbound activity translating into real conversations
A repeatable outbound system that drives new business

Who This Role Is Ideal For

You enjoy prospecting, outreach, and opening doors
You are comfortable with high-volume daily activity
You take ownership of pipeline generation
You are proactive in finding opportunities others miss

Who This Role Is Not For

You prefer closing deals instead of generating them
You struggle with repetition or structured outreach
You need constant direction to stay productive
You are not comfortable with research-heavy work

Appointment Setter / Lead Gen (Real Estate) - 19290