Looking for an opportunity to both learn and lead at an early-stage company? If you’re someone who loves opening doors, winning new business, and turning momentum into scale—this role is for you.

Sweet Nothings

Sweet Nothings makes truly-good-for-you organic frozen smoothie pops, smoothie bowls, and more—available at thousands of stores across the country. We're on a mission to prove that healthy can, and should, taste delicious while making it easier to eat more of what you need, and less of what you don’t. Our team brings that same philosophy to how we work: with creativity, kindness, autonomy, and a constant drive to improve.

What You Will Do

We are seeking a highly motivated, strategic, and hands-on Director of Retail Sales to drive growth across regional chains and independent retailers nationwide. This is a critical, high-impact role focused on expanding distribution, unlocking new accounts, and accelerating velocity within the Natural, Specialty, and Conventional channels. This individual will own and grow Sweet Nothings’ presence across regional chains and independent retailers, working closely with distributors (UNFI, KeHE) and managing broker relationships. This is not a pure account management role. We are looking for someone who can both win new business and scale it, while operating effectively in a fast-paced, entrepreneurial environment with limited infrastructure.

Responsibilities:

Drive new distribution and account growth across regional chains and independent retailers nationwide.
Lead broker management —motivating, directing, and holding brokers accountable to drive meetings, placements, and performance in relevant retailers.
Manage Sweet Nothings Retail distributor relationships (Kehe, UNFI, DOT, etc) including yearly planning, forecasting, etc.
Analyze and report on sales and distribution performance at retail and wholesale partners (e.g., UNFI, KeHE), identifying growth opportunities and performance gaps.
Customer Meeting Support - minimum quarterly meetings with key buyers, deepen retailer relationships, building partnership trust.
Meet customer-specific goals for new product launches, assortment planning, pricing, and merchandising execution.
Partner with the Executive Leadership Team to develop and execute long-term, thought-leading strategies.
Direct and deliver key financial metrics versus plan within aligned trade spend plan.
Account Plan management, contributing to both current year and long-range plan forecasts.

Who You Are

You are a driven, entrepreneurial individual who thrives in a fast-paced, mission-driven environment—equally comfortable rolling up your sleeves to execute as you are thinking strategically about long-term growth. The right candidate excels at managing and motivating brokers, building authentic relationships with buyers, and navigating complex distributor environments. Highly organized and self-directed, you know how to prioritize, create momentum, and deliver results without needing constant oversight.

Most importantly, you’re energized by the opportunity to make a tangible impact at a growing brand—taking ownership, moving quickly, and helping shape the future of the business.

Qualifications:

7+ years of progressive CPG sales experience.
Previous experience working with or at key retailers is preferred: Wegmans, Natural Grocers, The Fresh Market, INFRA, NCG, Fresh Thyme, HEB, etc.
Can-do attitude and willingness to wear many hats. We’re a small team that thrives off learning and executing quickly, no task is too big or too small for the ideal candidate.
Proven success in opening new accounts, expanding distribution, and turning white space into meaningful revenue (not just maintaining existing business).
Detail-oriented and comfortable managing multiple priorities in a fast-paced environment.
Strong business acumen—ability to balance sales growth with trade spend and profitability.
Must be an analytical thinker and data-driven; strong data analysis skills and use data to inform your approach and tell compelling selling stories.
Experience working with IRI/Nielsen, Retail POS data, Excel/Google Sheets, etc.. Experience with SPINS, retailer portals, Confido, and BI tools and distributor reporting systems highly preferred.
Excellent interpersonal, networking and relationship building skills. Able to easily start conversations with anyone and create a positive association with the brand.
Proven ability to craft and deliver data-driven presentations.
Willingness and ability to travel for trade shows, sales calls, and meetings— approximately 25% of the time.

Benefits

Fully remote role with flexibility to work from anywhere in the U.S.
Robust healthcare coverage and a 401(k) plan with company match.
Flexibility of unlimited PTO to ensure you have the support to thrive both personally and professionally.
Competitive Compensation Package: $150,000 - 165,000 annual base salary, commensurate with experience + performance bonus.
Opportunity to work directly with the Leadership Team and play a key role in shaping commercial and innovation strategy.

We are committed to a diverse and inclusive workplace and encourage all qualified applicants to apply, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. While our job descriptions outline ideal qualifications, we recognize potential comes in many forms. If you believe in our work and have the foundational skills and experience that would contribute to our company culture and mission, we encourage you to apply.