Market Research, Lead Generation & Google Ads Testing Specialist

Location: Remote (Philippines preferred)
Schedule: Full-Time | Flexible (some EST overlap preferred)

About the Role

We are hiring a Local Market Research, Lead Generation & Google Ads Testing Specialist to support our outbound sales and local lead generation business.

This is not a traditional media buying role. Your job is to research local contractor markets, find businesses that are already buying leads, and help launch small Google Ads tests to prove demand.

You will help us identify markets where customers are actively searching for services, contractors are already paying for leads, and SEO competition looks weak or fragmented.

Your main responsibilities will include:

Validating local markets quickly
Identifying profitable contractor niches
Building clean contractor lead lists
Reviewing basic local SEO opportunities
Helping launch small Google Ads tests
Supporting trial lead generation

You will work directly with the founder and follow a clear, repeatable playbook.

What You’ll Do

Market Research & Validation

Analyze local service markets (plumbing, roofing, HVAC, etc.)
Use tools like Google Keyword Planner to evaluate:
- Search volume
- Cost per click
- Competition level
Identify high-opportunity markets

Paid Ads (Light Execution)

Launch simple Google Ads campaigns (Smart or basic campaigns)
Validate inbound demand (calls/leads)
Monitor performance and report findings

SEO Opportunity Analysis

Assess ranking difficulty for local keywords
Identify gaps in local search results
Flag strong opportunities for organic growth

Process Execution

Follow internal SOPs for evaluating and launching markets
Work quickly and efficiently across multiple test markets
Provide clear summaries and recommendations

What We’re Looking For

Must-Have

Basic experience with Google Ads (campaign setup + navigation)
Familiarity with keyword research tools (Google Keyword Planner)
Strong analytical thinking
Ability to follow structured processes

Nice-to-Have

Experience with:
- Local SEO
- Lead generation campaigns
- Call-based conversion tracking
Exposure to rank-and-rent or affiliate-style models

Profile Fit

Fast executor (speed > perfection)
Curious and data-driven
Comfortable working independently
Not customer-facing (back-end operator mindset)

Important Context

You do NOT need to be an advanced media buyer
You will NOT be managing large ad budgets
The goal is validation, not scaling campaigns

As the client noted, this role is about:

“Proving demand quickly”
“Identifying good SEO opportunities”
“Following a repeatable system”
“Creating a list of pre-qualified leads”

Market Research & Lead Generation Specialist - 60019845986