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Role: Paid Media & Creative Performance Manager

Priority Location: Eastern Europe / South Africa

Working Hours: 8AM - 5PM CET

Salary Range: $3,000 – $4,000

Type of contract: Full-time

Type of job: Remote

About the company

Our client is one of Europe’s leading direct-to-consumer baby brands, supporting parents through thoughtfully designed products and an exceptional e-commerce experience. As the company expands its international footprint, paid acquisition across Meta and Google has become one of its most vital growth drivers.

They are seeking a highly analytical yet creative marketer who can bridge the gap between media buying and creative strategy. This individual will play a key role in accelerating campaign velocity, boosting performance, and creating a more efficient workflow between performance marketing and content production.

About the Role
Our paid media efforts are managed through an external agency. While campaign management is effective, the process of identifying creative opportunities, sourcing assets, producing new content, and launching campaigns is often slow and fragmented.

The ideal candidate will own the connection between performance data and creative execution. You will understand what is working inside Meta and Google, identify opportunities for new creative concepts, leverage existing content assets, and use modern AI tools to rapidly develop new creative variations.

This role is critical to helping us increase marketing velocity, improve ROAS, and stay ahead of competitors who are increasingly leveraging AI-powered creative production.

Key Responsibilities

Paid Media Management
Manage and optimize advertising campaigns across Meta and Google.
Monitor campaign performance, budgets, and key KPIs.
Conduct audience testing, creative testing, and campaign experimentation.
Identify growth opportunities and scaling strategies.
Build performance reports and actionable insights for leadership.
Analyze attribution and conversion data to guide investment decisions.
Creative Strategy & Performance
Identify top-performing ad creatives and understand why they succeed.
Develop creative testing roadmaps and hypotheses.
Translate campaign data into clear creative recommendations.
Collaborate closely with content creators and editors to improve ad performance.
Maintain an organized creative asset library and ensure existing content is fully leveraged before new content is produced.
Continuously evaluate competitor advertising strategies and emerging trends.
AI-Powered Content Development
Utilize AI tools to generate, enhance, and iterate on ad creatives.
Create image and video concepts using modern AI platforms.
Produce creative variations for testing at scale.
Experiment with emerging AI workflows that reduce production timelines and improve efficiency.
Stay current on advancements in AI-powered creative production.
Growth & Optimization
Establish repeatable systems for creative testing and campaign improvement.
Increase speed-to-market for new campaigns and creative iterations.
Improve creative utilization across the business.
Help build an in-house performance marketing capability that reduces reliance on external agencies.

Who You'll Work With

This role will collaborate closely with:

Commerce Manager
Marketing Leadership
External Content Creators
Video Editors
Agency Partners (during transition)
Product and Brand Teams
The successful candidate will become the central connection point between campaign performance and creative production.

What Success Looks Like

Within your first 6 months, you will:
Successfully manage and optimize Meta and Google advertising campaigns.
Establish a structured creative testing framework.
Reduce creative production bottlenecks.
Improve communication between paid media and creative execution.
Increase the utilization of existing content assets.
Introduce AI-powered creative workflows.
Deliver measurable improvements in campaign efficiency and return on ad spend.

Required Experience

3+ years managing paid advertising campaigns.
Deep expertise with Meta Ads Manager.
Strong experience with Google Ads.
Proven track record scaling direct-to-consumer (DTC) ecommerce brands.
Strong analytical and reporting capabilities.
Experience conducting creative performance analysis.
Understanding of conversion funnels, attribution, and ecommerce metrics.
Excellent English communication skills.

Preferred Experience

Experience advertising consumer products or ecommerce brands.
Experience working with European markets.
Experience managing budgets exceeding $50,000/month.
Familiarity with TikTok Ads and YouTube Ads.
Experience creating or directing ad creatives.
Hands-on experience with AI creative tools.
Familiarity with tools such as Midjourney, Runway, Veo, ChatGPT, ElevenLabs, or similar platforms.
Experience working within high-volume creative testing environments.

Senior Media Buyer - 19358