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Role: Growth Acquisition Strategist

Priority Location: Eastern Europe / South Africa

Working Hours: 8AM - 5PM CET

Salary Range: $3,000 – $4,000

Type of contract: Full-time

Type of job: Remote

About the company

Our client is one of Europe’s leading direct-to-consumer baby brands, supporting parents through thoughtfully designed products and an exceptional e-commerce experience. As the company expands its international footprint, paid acquisition across Meta and Google has become one of its most vital growth drivers.

They are seeking a highly analytical yet creative marketer who can bridge the gap between media buying and creative strategy. This individual will play a key role in accelerating campaign velocity, boosting performance, and creating a more efficient workflow between performance marketing and content production.

About the Role
Our e-commerce works today and it is profitable, but it is standing still. We have a machine that executes well — website, email, content produced together with an in-house influencer team across four markets — and what we are missing is someone who defines the acquisition strategy: which needs we speak to, with which messages, to which audiences, and how all of it holds together from the ad to the page to the email.

This is a role to build, not to maintain. Whoever joins will find a channel with healthy margins, clean data, and no legacy structure to dismantle.

Key Responsibilities

Mapping customer needs, triggers and objections for every product and every market,
and turning them into a living, actively used library of communication angles
Building the creative production system: from the script, to the content request to
creators, to editing, to going live
Making the whole funnel coherent: the promise in the ad, the landing page and the
email sequence all tell the same story
Governing the agency that currently runs Meta and Google, and leading the move to in-
house media buying
Allocating advertising budget across markets based on the profitability of each
Growing customer value over time, not just acquiring customers: automated flows,
repeat purchase, entry offer
Building the entry thesis for the US market: positioning, angles and messaging for the
2027 relaunch, together with the channel owner
Giving the company a weekly read on acquisition, conversion and retention
The role is not accountable for the technical build of the site, the pages and the email flows —
those stay with the E-commerce Manager, with whom this role works as a pair. It is not
accountable for brand tone of voice, which stays with the Brand Manager.

Essential Requirements

3-7 years in growth or performance marketing roles on DTC e-commerce, with ownership of strategy and not only execution
Having already built a library of angles and a creative production process: this is the requirement that weighs most. We ask candidates to show it during the process.
Writing: able to write persuasive scripts and messaging, and able to judge copy working with native speakers even in languages they do not speak
Thinks in terms of margin: MER, CAC, contribution margin. Able to read a P&L and tell the difference between a campaign that sells and a campaign that makes money
Experience across multiple European markets, not a single country
Able to get work done through people who do not report to them
Fluent English

Nice to have

Experience launching or scaling in the US market
Experience moving media buying from an agency in-house
Categories where trust matters: baby care, health, cosmetics, supplements
Having worked with influencer and creator content as the raw material for campaigns
Familiarity with Shopify and Klaviyo

Growth Acquisition Strategist - 19358