Job Title: Creative Strategist (Meta Ads / Performance Creative)

Salary: $4,000 – $7,000/month depending on experience
Work Setup: Remote | Independent Contractor
Schedule: TBD with the client

About the Role

We’re looking for a Creative Strategist to drive performance for ecommerce brands through high-converting Meta ad concepts.

This is not a design or editing role. Your focus will be on strategy, research, and ideation—developing creative concepts that translate into winning ad campaigns.

How the Creative Process Works:

Each week, you will deliver structured creative briefs (typically Mondays)
Briefs are created in Notion and consumed by video editors
Editors execute your vision into video and static creatives
Performance data feeds back into your next round of concepts
You may work across 1–3 brands simultaneously, depending on priorities.

What You’ll Do

Research customer avatars, competitors, and market trends
Develop creative angles, hooks, and ad concepts
Create structured weekly creative briefs for video editors
Build and manage testing frameworks (hooks, formats, messaging)
Analyze performance data and iterate quickly
Identify and scale winning creatives
Collaborate closely with editors to ensure strong execution

What We’re Looking For

Proven experience in Meta ads / performance creative
Strong understanding of direct-response marketing and customer psychology
Ability to generate high-volume, high-quality creative ideas
Experience working across multiple brands or campaigns
Comfortable in a fast-paced, test-and-learn environment
Strong ownership and results-driven mindset

Nice to Have

Familiarity with AI tools for creative strategy
Ability to identify high-performing vs. low-quality AI-generated concepts

What Success Looks Like

Consistent production of high-performing ad concepts
Faster testing and iteration cycles
Clear, actionable briefs that drive execution
Ability to discover and scale winning angles

Important Notes

Not a video editing role
Not a general content strategy role
Highly performance-driven and fast-paced environment

Creative Strategist (Meta Ads / Performance Creative) - 19361