Google Ads Specialist (Paid Media – Performance Marketing)

Location: Remote
Schedule: Flexible | Async-Friendly with Optional U.S. Overlap
Type: Full-Time

About the Company

We are a fast-growing, venture-backed company operating in the e-commerce infrastructure space, helping brands scale through optimized logistics and fulfillment partnerships.

Our marketing engine is already live and generating results. We are now entering a critical growth phase where paid acquisition will be aggressively scaled — particularly across Google Ads — with the goal of increasing monthly spend from ~$15K to $50K–$100K+ while maintaining strong ROI.

This role is a mission-critical hire focused on execution, optimization, and performance.

The Role

We are seeking a hands-on Google Ads Specialist who lives and breathes paid search.

This is not a strategy-only role. This is for someone who:

Loves being in the weeds
Thrives on optimizing campaigns daily
Obsessively improves performance through testing and iteration

You will take ownership of our Google Ads engine and play a key role in scaling paid acquisition profitably.

There is also optional exposure to paid social (Meta, TikTok), but the primary focus is Google Ads performance and scaling.

Key Responsibilities

Google Ads Ownership & Execution

Fully manage and optimize Google Ads campaigns (Search, Display, YouTube as applicable)
Scale ad spend from ~$15K/month to $50K–$100K+ profitably
Continuously monitor and improve performance metrics (CPL, CAC, ROAS)

Campaign Optimization & Testing

Perform deep keyword research and expansion
Execute advanced negative keyword strategies
Run structured A/B tests across:
- Ad copy
- Targeting
- Bidding strategies
Continuously refine campaigns based on performance data

Performance Analysis & Reporting

Track and analyze campaign performance daily
Identify trends, inefficiencies, and growth opportunities
Provide actionable insights to improve ROI

Landing Page & Funnel Optimization (Bonus)

Collaborate with internal team on landing page improvements
Suggest CRO improvements based on campaign data
Support testing initiatives to improve conversion rates

Collaboration with Marketing Team

Work alongside a 7-person marketing team
Plug into existing creative workflows (team can support asset creation)
Focus primarily on technical execution, data, and performance

What We’re Looking For

Core Requirements

2–5+ years of hands-on Google Ads experience
Proven track record managing and scaling paid search budgets ($10K+/month)
Strong expertise in:
- Keyword targeting & structure
- Negative keyword optimization
- Bid strategies
- Campaign structuring
Highly analytical and data-driven mindset
Comfortable working independently and asynchronously

Nice to Have

Experience with Meta Ads (Facebook/Instagram)
Exposure to TikTok Ads
Experience in B2B or e-commerce environments
Familiarity with:
- Landing page optimization (CRO)
- Attribution models
- CRM integrations

Who You Are

A doer, not just a strategist
Detail-oriented and performance-obsessed
Comfortable “owning the numbers”
Autonomous and proactive
Excited to scale something meaningful and long-term

Why This Role is Exciting

Direct impact on revenue growth
Opportunity to scale ad spend aggressively
Work with an experienced marketing team and founder
High ownership and autonomy
Long-term growth potential as the paid media function expands

Google Ads Specialist (Paid Media – Performance Marketing) - 60052139162