Brand Manager

Location: Colombo, Sri Lanka

Industry: Healthcare / Pharmaceuticals

About the Company

Our client is a premier healthcare and pharmaceutical powerhouse in Sri Lanka, recognized for its extensive distribution network and commitment to enriching lives through high-quality medicine.

In a strategic partnership with one of the world’s largest and most innovative research-based pharmaceutical companies, they manage an elite portfolio of life-changing treatments. This collaboration combines global scientific excellence with local market leadership, providing an unparalleled platform for marketing professionals to manage world-class brands that treat chronic and complex conditions.

The Role:

We are looking for a strategic and results-driven Brand Manager to take ownership of a prestigious global pharmaceutical portfolio. You will be responsible for driving brand equity, market share, and patient access by bridging the gap between global brand guidelines and local healthcare dynamics.

Key Responsibilities

Strategic Brand Planning: Develop and execute annual marketing plans and long-term brand strategies in alignment with global principles and local market needs.
KOL Engagement: Build and maintain strong relationships with Key Opinion Leaders (KOLs), medical specialists, and healthcare professionals to drive brand advocacy.
Product Launches: Lead the end-to-end launch of new molecules and line extensions, ensuring seamless coordination with regulatory, sales, and supply chain teams.
Market Intelligence: Analyze market trends, competitor activities, and IMS/patient data to identify growth opportunities and potential threats.
Communication & Campaigns: Design impactful medical communication materials and digital marketing campaigns targeted at both healthcare providers and patient communities.
Financial Management: Manage the marketing budget (A&P) and ensure optimal ROI on all promotional activities.
Training & Support: Collaborate with the sales team to provide scientific training, ensuring they are equipped with the latest clinical data to excel in the field.

Candidate Profile

Experience: 3–5 years of experience in Brand Management within the Pharmaceutical or Healthcare sector. Prior experience handling "Global Brands" is a significant advantage.
Education: A Bachelor’s degree in Business Administration, Marketing or relevant discipline. An MBA or professional qualification from CIM/SLIM is highly preferred.
Clinical Acumen: Ability to understand and simplify complex clinical data into compelling value propositions for clinicians.
Regulatory Knowledge: Sound understanding of the NMRA (National Medicines Regulatory Authority) guidelines and ethical marketing codes in Sri Lanka.
Soft Skills: Excellent presentation skills, strategic thinking, and the ability to influence cross-functional teams.

Why Join This Organization?

Global Exposure: Work directly with a portfolio from a top-tier global innovator.
Career Growth: Access to world-class training modules and clear pathways for leadership roles within a large conglomerate.
Impact: Be part of a mission-driven organization that provides life-saving therapies to thousands of patients across Sri Lanka.
Environment: A high-performance, collaborative culture that values innovation and ethical conduct.