B2B Sales Representative

Location: Fully Remote from South Africa
Employment Type: Full-Time
Time Zone Requirement: Must work 9:00 AM – 1:00 PM Australian Time (Overlap Required)
Department: Sales / Business Development
Reports To: Sales Manager / Founder

Compensation: $1,100usd to $1,400usd (Based on Experience)

About the Company

We act as a fully embedded finance team within our clients’ businesses, providing real-time visibility and strategic financial support.

Our services include weekly bookkeeping, cash flow tracking, payroll management, BAS compliance, and fractional CFO oversight to help businesses make smarter, data-driven decisions. We pride ourselves on fast, responsive communication—delivering insights and support within hours, not days.

We partner closely with our clients through shared platforms, becoming a seamless extension of their internal operations.

We pride ourselves on:

Delivering real-time financial clarity and insights
Acting as a true extension of our clients’ teams
Providing proactive, strategic financial guidance
Maintaining fast, reliable communication and support

About the Role

We are looking for a hungry, driven B2B Sales Representative to generate new business opportunities and expand our client base.

This role is focused on outbound sales—identifying, engaging, and qualifying potential clients who would benefit from outsourced finance and accounting services. You will play a key role in building the sales pipeline and booking qualified meetings for the leadership team.

This position is ideal for someone who thrives in a fast-paced sales environment, is confident in outbound outreach, and is motivated by growth and performance.

What You’ll Do

Outbound Prospecting

Conduct high-volume outbound outreach via calls, emails, and LinkedIn
Identify and target business owners, founders, and decision-makers
Build and manage lead lists through research and prospecting tools
Consistently meet daily and weekly outreach KPIs

Lead Qualification & Appointment Setting

Qualify potential clients based on financial service needs
Identify pain points related to bookkeeping, cash flow, and financial strategy
Schedule discovery calls for senior team members
Maintain a healthy and organized sales pipeline

Sales Messaging & Positioning

Clearly communicate the value of outsourced finance teams
Educate prospects on services like bookkeeping, payroll, and fractional CFO support
Handle objections and maintain engagement with prospects

CRM & Pipeline Management

Track all outreach and interactions in CRM systems
Maintain accurate notes, follow-ups, and deal stages
Ensure pipeline visibility and organization

Follow-Up & Nurturing

Execute consistent follow-up sequences via email and calls
Nurture leads over time to convert into qualified opportunities
Maintain professional and timely communication

What You Bring

Required Experience

3-4 years of experience in B2B outbound sales or lead generation
Proven experience in cold calling and outbound prospecting
Strong communication and persuasion skills
Experience booking meetings or qualifying leads
High level of resilience and comfort with rejection
Strong organizational and time management skills
Ability to work independently in a remote environment

Core Competencies

Highly motivated and “hunter” mindset
Goal-oriented and performance-driven
Strong follow-through and consistency
Proactive and self-starting attitude
Clear and confident communicator

Nice to Have

Experience selling financial services, accounting, or SaaS
Familiarity with bookkeeping, payroll, or CFO services
Experience working with Australian-based clients or markets
CRM experience (HubSpot, GoHighLevel, or similar)
Background in startup or high-growth environments

Technical Requirements

Reliable high-speed internet connection
High-quality headset for outbound calls
Quiet, professional work environment
Ability to work Australian time zone overlap (9 AM – 1 PM)

Work Environment

Fully remote role
Fast-paced, performance-driven sales environment
High outbound activity expectations
Collaborative and supportive team culture

Schedule

Monday – Friday
9:00 AM – 1:00 PM (Australian Time Overlap Required)
(Remaining hours flexible depending on workload and performance)

Who This Role is Ideal For

Sales professionals who enjoy outbound prospecting
Individuals with a strong “hunter” mentality
Candidates who are motivated by hitting targets and driving growth
Self-starters who take ownership of their pipeline
Professionals looking to grow in B2B and financial services sales

What This Role Is Not

Not an inbound or customer support role
Not a passive position — requires consistent outreach activity
Not suited for those uncomfortable with cold calling

Why Join

Be part of a growing finance and accounting services company
Sell high-value, impactful services to business owners
Work closely with leadership and decision-makers
Opportunity to grow into closing or senior sales roles
Direct impact on company growth and revenue

Equal Opportunity

We are committed to building a diverse and inclusive workplace and welcome candidates from all backgrounds to apply.

B2B Sales Rep - 19385