General Manager – Sales

Partner Agency: TheRightTalent Sri Lanka

Client: A Leading Diversified Trading & Industrial Solutions Provider

Location: Colombo, Sri Lanka

The Opportunity

TheRightTalent Sri Lanka is proud to represent a long-standing titan of the Sri Lankan commercial landscape. Our client is a premier diversified organization with a rich heritage in importing and distributing world-renowned brands across industrial, hardware, and home appliance sectors. We are seeking a high-caliber General Manager – Sales to spearhead their commercial strategy and drive market share across multiple distribution channels.

Core Responsibilities

1. Strategic Sales Leadership

Growth Strategy: Develop and execute comprehensive sales strategies to achieve ambitious revenue targets and expand market presence across island-wide networks.
Channel Management: Oversee diverse sales channels including Dealer Networks, Modern Trade, Corporate/B2B Sales, and Direct-to-Consumer retail.
Brand Positioning: Manage a portfolio of prestigious international and local brands, ensuring optimal market positioning and competitive pricing.

2. Operational Excellence

Sales Operations: Streamline sales processes from lead generation to final delivery, ensuring seamless coordination with the warehouse and logistics departments.
Forecasting & Budgeting: Lead the annual sales budgeting process and provide accurate monthly/quarterly revenue forecasts to the Board.
Inventory Alignment: Work closely with the procurement team to ensure stock levels align with market demand and seasonal trends.

3. Team Development & Performance

Leadership: Lead, mentor, and motivate a large, multi-tiered sales force, fostering a culture of high performance and accountability.
KPI Management: Establish and monitor rigorous KPIs, utilizing data-driven insights to address performance gaps and reward excellence.

Required Profile

Experience: 15+ years of experience in Sales & Marketing, with at least 5 years in a senior leadership capacity (GM or Senior DGM level).
Industry Background: Proven track record in Hardware, Industrial Equipment, FMCG, or Consumer Durables within the Sri Lankan market.
Network: An extensive existing network within the dealer and retail trade across Sri Lanka.
Commercial Acumen: Exceptional skills in negotiation, financial analysis, and identifying emerging market trends.
Education: Bachelor’s degree in Business Management or Marketing. An MBA or Professional Qualification (CIM/SLIM) is highly preferred.

General Manager Sales