Senior Lifecycle Marketing Expert

Salary: $4,000-$9,000

Schedule: M-F, 9-5 CT

Remote Work

Independent Contractor

About the company
The company is a six-year-old healthcare organization specializing in providing comprehensive support for individuals managing chronic conditions. The company offers seamless medical supply delivery, peer coaching, and educational resources to enhance patient care at home.

The company aims to transform the management of chronic conditions, empowering patients to lead healthier lives.

Key Offerings:

Accessible Medical Supplies: A wide selection of products for diabetes, incontinence, urology, ostomy, and wound care. Better Health streamlines insurance processes, offers fast and free shipping, and ensures 24/7 access to supplies.
Peer Support Coaching: Personalized guidance from trained peer coaches with lived experience, helping patients navigate product selection and lifestyle adjustments.
Patient Education: A robust library of content and resources designed to help individuals manage chronic conditions with confidence.

Near-Term Goals

Develop a self-serve onboarding flow on the website, making it easier and more efficient for patients to provide their information, insurance details, and product preferences.
Implement an industry-leading lifecycle marketing strategy to automate and optimize patient nurturing through targeted communications.
Improve outbound email promotional campaigns and landing pages to drive higher conversion rates from partnerships and inbound sources.

We believe we're the perfect partner to help with this. We have a deep bench of lifecycle marketers with early-stage experience who have successfully up-leveled user-facing owned channel programs within the healthcare and health and wellness industries. And we're designed to be flexible; you can increase or decrease hours, or terminate anytime with 7 days notice.

The Role

A Sr. Lifecycle Marketing expert with deep experience in eCommerce and healthcare to build and optimize Better Health's CRM/lifecycle marketing program. This consultant will have a strong background in lifecycle and email marketing within healthcare or health and wellness, with experience navigating compliance considerations like HIPAA or another regulated industry.

They should have experience with Customer.io or a proven track record of success with multiple ESPs in past engagements.

They will strategize, develop, and execute automated workflows to welcome and guide new customers through the self-serve onboarding process, improving conversion rates and reducing reliance on sales team calls. The ideal consultant will have a keen eye for optimizing conversion paths, crafting engaging promotional emails and landing page copy, and A/B testing variants to enhance performance. Given the lean team structure, this consultant will be hands-on and accountable for driving measurable improvements while QA'ing flows, web pages, and landing pages to ensure a seamless user experience.

Bonus points for experience with Shopify, call tracking systems, or Mixpanel.

Lifecycle Marketer - 19463