Retention Marketing Specialist (Remote) (Latam, SA, PH)

Position Summary

We are seeking a Retention Marketing Specialist to drive customer engagement and retention across email, SMS, direct mail, and loyalty programs. This is a fully remote role reporting to the Associate Director of Retention.

The Specialist will own the full customer communication lifecycle — from segmentation and creative development through deployment, reporting, optimization, and iteration — with accountability for channel revenue, repeat purchase rate, and customer lifetime value (LTV).

This is a hands-on execution role ideal for someone who thrives in fast-paced eCommerce environments and enjoys combining creativity, analytics, and AI-powered workflows to improve marketing performance.

Key Responsibilities

Retention Campaign Execution

Partner with creative, eCommerce, and merchandising teams to develop and execute lifecycle marketing campaigns that drive engagement, repeat purchases, and retention.
Build and optimize automated customer journeys across multiple retention channels.

Email & SMS Marketing

Own the strategy, calendar, and execution of email and SMS campaigns.
Manage segmentation, deliverability, A/B testing, and ongoing performance optimization.
Create and maintain automated flows including welcome, post-purchase, win-back, and loyalty campaigns.

Direct Mail Campaigns

Plan and execute direct mail campaigns as part of the broader retention strategy.
Coordinate campaign timing and audience targeting to maximize incremental return.

Segmentation & Customer Cohorts

Build and maintain customer segments and cohorts using customer data and marketing platforms.
Ensure campaigns are targeted to the appropriate audience and lifecycle stage.

AI-Driven Personalization & Creative

Use AI tools such as ChatGPT, Claude, or similar platforms to accelerate creative production and personalization.
Generate and iterate on copy, subject lines, layouts, testing variants, and workflow automations.
Continuously improve efficiency and output while maintaining brand consistency.

Loyalty & Membership Programs

Support customer loyalty and membership initiatives with a focus on:
- Increasing signups
- Reducing churn
- Improving purchase frequency
- Driving rewards redemption

Data Analysis & Reporting

Track and report on KPIs including:
- Revenue performance
- Open and click-through rates
- Conversion rates
- Retention metrics
- Repeat purchase rate
- Customer lifetime value (LTV)
Use insights to recommend optimizations and strategic improvements.

A/B Testing & Optimization

Lead structured testing initiatives across messaging, creative, offers, timing, and segmentation.
Continuously refine campaigns based on performance data.

List Growth & Churn Reduction

Expand email and SMS subscriber lists through on-site capture, post-purchase flows, partnerships, and other acquisition tactics.
Implement and optimize win-back and churn-prevention campaigns.

Industry & AI Trends

Stay current on retention marketing trends, emerging tools, and AI capabilities.
Recommend and implement innovative approaches to improve retention performance.

Qualifications

4+ years of experience in lifecycle marketing, CRM, or retention marketing within eCommerce or a marketing agency environment.
Experience managing high-SKU businesses is strongly preferred.
Hands-on experience with email and SMS marketing platforms such as Klaviyo, Attentive, or similar tools.
Experience with direct mail platforms is a plus.
Familiarity with customer segmentation and customer data platforms.
Comfortable using AI tools like ChatGPT, Claude, or similar technologies in day-to-day workflows.
Proven success improving retention, engagement, and customer lifetime value.
Strong analytical and data-driven decision-making skills.
Experience with Shopify and related eCommerce tools.
Proficiency in Google Workspace, Excel/Sheets, Google Analytics, and Figma.
Strong creative eye with the ability to build clean, on-brand email and SMS experiences.
Excellent written communication and copywriting skills.
Self-starter comfortable working independently in a fast-paced remote environment.
Ability to work consistently during U.S. business hours.

Benefits & Perks

Fully remote position
Learning and development stipend
Employee product discounts
High-impact role with visibility into executive decision-making
Collaborative, creative, and performance-driven culture
Opportunity to help build scalable systems that support meaningful consumer experiences

Retention Marketing Specialist (Latam - SA - PH) - 60234051336