Help scale a fast-growing, mission-driven food brand, leading the strategy, innovation, and storytelling that will make vegetables craveable and bring them to the center of the plate.

Actual Veggies

Actual Veggies is a fast-growing, veggie-forward food company on a mission to make eating vegetables more craveable, convenient, and fun. We make clean-label, chef-inspired products that help consumers eat less meat and more real vegetables without sacrificing taste.

What You Will Do

As VP of Brand Marketing / Brand Strategy, you will shape the long-term growth trajectory of the business, connecting brand strategy to commercial performance, sharpening our portfolio strategy, and building a scalable marketing engine. This is a highly cross-functional leadership role that partners closely with the CEO and executive team to define priorities, drive alignment, and translate consumer insights into meaningful business outcomes.

Responsibilities:

Define target consumer, positioning, and key growth opportunities
Serve as a strategic thought partner to the CEO and leadership team
Lead annual marketing and brand planning process
Drive alignment and execution across Sales, Finance, Operations, and R&D
Establish KPIs and track performance, adjusting strategy as needed
Own portfolio strategy, including SKU prioritization and lifecycle management
Lead innovation pipeline from concept through commercialization
Identify whitespace opportunities and drive new product development
Champion consumer insights and market intelligence across the organization
Translate data, trends, and competitive insights into actionable strategies
Own integrated marketing strategy and brand plans across all channels
Ensure consistent brand voice and positioning across all touchpoints
Oversee agencies, creative development, and campaign performance
Monitor brand health and commercial performance metrics
Partner with Sales and Finance on pricing and profitability initiatives
Lead key business reviews and influence strategic decision-making
Simplify complexity and focus teams on highest-impact growth priorities

Who You Are

You are a strategic, consumer-obsessed brand leader who thinks holistically, connecting brand vision to financial outcomes, and bringing structure and clarity to the team. You thrive in fast-paced, entrepreneurial environments, and are equally comfortable operating at a high level while diving into the details when needed.

Qualifications:

10+ years of experience in brand marketing, brand strategy, innovation, portfolio management, or general management
Strong CPG experience required; food, beverage, frozen, natural channel, or better-for-you experience strongly preferred
Experience scaling a challenger brand or high-growth consumer business
Strong strategic planning experience, including long-term growth planning and integrated marketing strategy
Strong analytical skills with the ability to translate consumer insights and data into commercially successful and innovative decisions
Experience building and managing an innovation pipeline, from concept through commercialization
Strong understanding of portfolio strategy, SKU prioritization, pricing, pack architecture, and margin trade-offs
Thinks like a GM, with a demonstrated ability to balance long-term brand vision with short-term revenue and profitability goals
Experience managing agencies, budgets, and integrated marketing campaigns
Comfortable working cross-functionally and proven ability to drive alignment
Excellent communication and executive presentation skills

Benefits

$180K - $220K base salary, 20% bonus target, and equity
Medical insurance, Vision insurance, Dental insurance, 401(k)
PTO and Holidays
Collaborative, mission-driven team environment

We are committed to a diverse and inclusive workplace and encourage all qualified applicants to apply, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. While our job descriptions outline ideal qualifications, we recognize potential comes in many forms. If you believe in our work and have the foundational skills and experience that would contribute to our company culture and mission, we encourage you to apply.

VP Brand Marketing / Brand Strategy