Position: Virtual Assistant (CRM Email Campaigns)

Type of Contract: Independent Contractor

Working Hours: UK business hours overlap preferred

Salary Range: $1.500 - $1.800 USD monthly

About the company

Our client is a UK-based beauty and wellness company focused on hair growth and hair health products. Their main positioning is not just haircare products on the surface (shampoo/conditioner), but a broader “inside-out” approach that combines supplements with topical products

About the role
The Virtual Assistant (VA) will support the CRM function by managing the end-to-end execution of UK trade email campaigns. This includes translating trade plans into email briefs, building campaigns, testing, and preparing them for final approval.

Key Responsibilities

1. Campaign Planning & Briefing

Review and interpret weekly/monthly trade plans (offers, themes, key messaging).
Translate trade plans into structured email briefs.
Submit briefs for review and approval by the Senior CRM Manager.
Incorporate feedback and finalise briefs.

2. Email Build & Setup

Build 2–3 email campaigns per week using a block-based email builder.
Ensure emails are visually consistent with brand guidelines and campaign objectives.
Configure content, links, and dynamic elements where required.

3. Platform Management

Work within the following tools:
- Dyspatch (email creation and block building)
- Iterable

4. Testing & Quality Assurance

Conduct thorough QA checks, including:
- Content accuracy
- Link functionality
- Rendering across devices (mobile/desktop)
Resolve any issues prior to submission.

5. Campaign Handover

Deliver final, fully built and tested campaigns to the Senior CRM Manager for approval and scheduling.
Ensure all campaign components meet required standards.

Preferred Skills & Experience

Previous experience in CRM or email marketing.
Familiarity with platforms such as Iterable, Braze, or Klaviyo.
Experience with block-based email builders (e.g. Dyspatch or similar tools).
Basic understanding of email performance metrics (e.g. open rate, click-through rate) advantageous but not essential.
Strong attention to detail and ability to follow brand guidelines.
Good written communication skills for drafting briefs and email content.

Time Commitment

Approximately 1 to 1.5 days per week.
Workload includes building 2–3 email campaigns weekly.
Flexible working hours, aligned with campaign deadlines.

Reporting & Collaboration

Reports directly to the Senior CRM Manager.
Works collaboratively to refine briefs and campaigns.
Expected to communicate progress, flag issues, and meet agreed timelines.

Virtual Assistant (CRM Email Campaigns) - 60271631906