Job Title: Social Media Manager
Schedule: Monday to Friday with at least 4 hours overlap in CET
Salary: $2,000 - $2,500 USD
Work Setup: Remote
Employment Type: Independent Contractor

About the Company

A fast-growing company operating across multiple consumer and digital brands, focused on building engaging brand experiences and high-performing online communities.

Job Overview

We are looking for a highly creative and performance-driven Social Media Manager to lead the content strategy, creation, and growth of three distinct brands across Instagram, TikTok, and LinkedIn.

This is more than a traditional social media role. You will act as both a Content Creator and Social Media Manager, owning how each brand is positioned online while driving engagement, visibility, and business impact. You will work closely with the founder and have strong creative ownership over multiple brand identities.

Key Responsibilities

Strategy & Editorial Planning

Define and evolve the editorial direction, tone, content formats, and posting cadence for each brand
Build and manage quarterly editorial calendars aligned with campaigns, launches, and events
Monitor social trends, competitor activity, and emerging high-performing content formats

Content Creation

Create and produce engaging content for Instagram, TikTok, and LinkedIn including:
- Reels
- Carousels
- Stories
- Static posts
Write compelling captions, hooks, CTAs, and platform-specific copy
Coordinate video production with freelancers and creatives
Perform light video editing when needed
Collaborate with designers or use tools like Canva/Figma for visual content creation

Publishing & Community Engagement

Schedule and publish content across all social platforms
Manage community engagement including comments, DMs, and partnership opportunities
Support conversations around launches, product drops, and events

Performance Tracking & Optimization

Monitor weekly KPIs including reach, engagement, audience growth, and conversion performance
Prepare monthly performance reports with actionable insights and recommendations
Conduct A/B testing on formats, hooks, and posting schedules to improve results

Qualifications

Required Experience

3 to 5 years of experience in social media management or content creation within DTC, e-commerce, media, or similar industries
Proven portfolio showcasing high-performing social content with measurable results
Strong expertise in Instagram and TikTok
Experience independently managing social media accounts and content calendars

Skills & Tools

Proficient in CapCut, Canva, and Notion
Bonus: Figma, Premiere Pro, Metricool, or Later
Strong storytelling, copywriting, and creative direction skills
Ability to manage multiple brand voices without losing consistency
Business-minded approach with understanding of content performance and conversions
Highly autonomous and proactive

Language Requirement

Native or bilingual French writing skills with strong understanding of tone, vocabulary, and cultural nuances

Bonus Qualifications

Experience working with e-commerce brands generating €1M+ revenue
Personal social media presence or active online community
Advanced video shooting and editing skills
Basic understanding of paid social campaigns and Meta Ads integration

Social Media Manager - 19521