EBAS is partnering with a fast-growing consumer health and wellness brand with strong online traction and early institutional backing. The company is expanding from a digital-first foundation into omnichannel growth, with a portfolio built around clear functional benefits and broad consumer appeal.

This is a senior, hands-on VP of Sales opportunity for an operator who can build and scale a revenue engine across non-alcohol CPG, with strongest preference for beverage and/or supplements/protein nutrition.

Why You Will Be Excited About This Role

Well-capitalized business entering a major growth phase across omnichannel sales
Founder-led environment with fast decisions, high ownership, and minimal layers
Opportunity to take a breakout online brand into broader national retail distribution

Why You Will Like Working Here

Direct access to leadership and real decision-making authority
Products with clear consumer pull and a strong right-to-win in the category
Meaningful equity upside tied to building a breakout brand
High-caliber team with strong growth and product rigor

What You Will Be Working On

Own the sales strategy and execution across omnichannel, with accountability for revenue and performance
Lead key account selling and negotiations with national and regional retailers, and expand existing authorizations
Build and manage route-to-market: brokers, distributors (UNFI, KeHE, DSD, direct), and field execution partners
Establish sales operating rhythm: pipeline, forecasts, account plans, and performance reporting
Own trade spend strategy and ROI discipline: pricing, promos, slotting, calendars, and program evaluation
Drive in-store execution that converts distribution into velocity: merchandising, demos, retail media, and compliance
Partner cross-functionally with marketing, operations, and product to align demand, supply, and innovation with retail requirements
Hire and develop a lean sales org as scale increases (KAMs, regional leaders, field)
Represent the brand at key industry events and retailer line reviews

What Type of Person Will Be Successful

10+ years in sales leadership across retail/channel, ideally within non-alcohol CPG
5+ years in beverage (RTD, functional, better-for-you) and/or supplements/protein nutrition strongly preferred
Track record of scaling an emerging brand to meaningful retail revenue, with clear specifics
Current relationships with major national retailers and key regionals
Strong command of trade and shelf economics: velocity, turns, trade spend, slotting, TPR/MCB, promo calendars
Experience managing brokers and distributors, with strong judgment on when to go direct
P&L ownership and seven-figure trade spend responsibility
Startup or high-growth builder: built the function, not just inherited a playbook
Hands-on, high-urgency operator who thrives in a travel-heavy environment
Data-driven: fluent in POS analytics and tools like IRI/Nielsen/SPINS
US-based, able to travel to HQ 6-8x per year, plus 40-60% travel to customers

Compensation

Competitive base salary, bonus, and meaningful equity. Final package depends on scope and experience.