Location: Europe (Flexible)
Function: Strategy / Marketing / Commercial Excellence
Industry: FMCG
Reporting to: European Portfolio Strategy Director

We are looking for a strategic and commercially minded Portfolio Strategy Manager to play a key role within the European Operating Unit, supporting Business Units across the region in shaping and accelerating their portfolio strategies. This position will act as a strategic partner to local and regional teams, helping translate global portfolio frameworks into actionable, market-relevant strategies that drive sustainable growth across Europe.

The role sits at the intersection of strategy, marketing, and commercial excellence, with a strong focus on enabling Business Units to make sharper, insight-led decisions around brands, categories, innovation, and resource allocation. Rather than owning execution directly, the Portfolio Strategy Manager will empower and challenge local teams through frameworks, methodologies, data-driven thinking, and strategic guidance, ensuring alignment with broader European priorities while respecting local market realities.

A core part of the mission will be to embed a consistent portfolio strategy approach across the European region, helping Business Units strengthen long-term category visions, simplify complexity, identify future growth spaces, and maximize the relevance and effectiveness of their brand portfolios. The successful candidate will work closely with regional and local stakeholders to elevate portfolio conversations and ensure strategic decisions are grounded in consumer insights, market opportunities, and business performance.

This role will also partner closely with Innovation teams to ensure that new product development initiatives are aligned with portfolio priorities and category growth ambitions. By identifying cross-market synergies, emerging trends, and scalable opportunities, the Portfolio Strategy Manager will help foster stronger collaboration and knowledge sharing across European markets.

Beyond strategic analysis, the position will play an important role in driving capability building and organizational adoption. The candidate will help integrate portfolio thinking into existing business routines and planning cycles, supporting teams through training sessions, workshops, and ongoing coaching. They will also contribute to change management efforts by identifying implementation challenges and helping Business Units successfully adopt new strategic approaches and tools.
The ideal candidate brings strong experience in strategic marketing, portfolio management, or insight-led business strategy, ideally within the FMCG industry and in regional or multi-market environments. They should combine analytical rigor with commercial acumen, and feel comfortable navigating complex, matrixed organizations while influencing senior stakeholders across functions and geographies.

We are looking for someone who is naturally collaborative, intellectually curious, and able to balance strategic thinking with practical business impact. Strong communication and facilitation skills will be essential, as this role requires the ability to challenge constructively, align diverse stakeholders, and translate complex analyses into clear strategic recommendations.
This is an exciting opportunity for a highly strategic profile to shape the future of portfolio management across Europe, helping build stronger brands, clearer category roles, and more focused growth strategies in a fast-moving and highly dynamic FMCG environment.

European Portfolio Strategy Manager