Job Title: Paid Media Specialist (Meta & Google Ads)
Working hours: M-F 9-5 pm UK time
Salary: $2,500-3,000 USD (depending on experience and final offer is at the client's discretion)
Employment Type: Full-time, Remote, Independent Contractor

About the company

A UK-based creative and performance marketing agency founded by two brothers and operating for nearly a decade. With a team of ~15, the agency partners with a diverse mix of clients across dental, fitness, property, B2B/industrial, and entertainment sectors.

About the Role
We are looking for a Paid Media Strategist who can take ownership of Meta Ads and Google Ads performance across a diverse client portfolio. This is a hybrid role that blends strategy and hands-on execution, ideal for someone who is confident building campaigns while also guiding overall paid media direction.

You will play a key role in improving campaign performance, strengthening internal capabilities, and helping scale a growing paid media function within a fast-moving agency environment.

This is initially an internal-facing role focused on supporting and upskilling the team, with potential to grow into a more client-facing or leadership position over time.

What You’ll Be Doing

Lead strategy and execution of paid media campaigns across Meta Ads and Google Ads
Manage and optimize performance across multiple service-based and B2B client accounts
Improve ROAS, lead quality, and overall campaign efficiency
Build, test, and refine campaigns across audiences, funnels, and creatives
Collaborate closely with creative and content teams to align ads with strong-performing assets
Analyze performance data and turn insights into clear, actionable recommendations
Provide strategic guidance and support to junior team members
Contribute to the development of scalable paid media systems and frameworks
Stay updated with platform changes, trends, and best practices in Meta and Google Ads

What We’re Looking For

4–7+ years of hands-on experience in paid media
Strong expertise in Meta Ads Manager and Google Ads
Proven experience managing performance campaigns for service-based or B2B clients
Strong understanding of campaign structure, funnel strategy, and scaling approaches
Ability to diagnose performance issues and implement practical solutions independently
Familiarity with UK or Western consumer and commercial markets
Experience working in fast-paced agency environments managing multiple accounts
Strong communication skills with a clear, commercial approach to reporting and insights

Nice to Have

Experience with TikTok Ads or Snapchat Ads
Previous agency experience with multiple client accounts
Exposure to content-led or creative-first marketing teams
Experience with high-growth or founder-led businesses
Experience mentoring or guiding junior media buyers

Ideal Candidate

A hands-on strategist who can both execute campaigns and shape direction
Comfortable operating at a senior level within an existing team structure
Commercially minded, with experience managing mid-sized retainers
Adaptable and proactive in a scaling or less-structured environment
Motivated by the opportunity to directly influence growth and performance outcomes

Paid Media Specialist (Meta & Google Ads) - 19577