If you shoot like a food editor, think like a chef, and post like someone who actually lives on the internet, New School wants to meet you.

New School American Cheese

New School was created with a clear mission: rebuild American cheese from the ground up. Their products are made with clean ingredients, real culinary intention, and a focus on flavor and melt — earning credibility with chefs and a place on menus at top restaurants across the country.

What You Will Do

As New School's Social Media Manager and Content Creator, you'll bring their chef-driven, craveable brand to life across Instagram, TikTok, and emerging channels (YouTube shorts, Reddit). Creating and editing short-form content, writing on-brand copy, and helping build a consistent creative cadence the team can plan around.

This is a hands-on creative role for someone who understands internet culture, food storytelling, and how to make B2C / B2B food brands feel exciting and relevant.

Responsibilities:

Capture and edit short-form video and photo content from restaurant visits, chef collaborations, events, trade shows, kitchens, and product shoots for Instagram Reels, TikTok, and stories
Create static graphics, carousels, memes, motion assets, and lightweight design work
Organize and repurpose existing photo/video assets into social-first content
Assist in developing monthly social media calendars and content planning
Brainstorm content series, recurring formats, and storytelling opportunities
Identify trends, cultural moments, and relevant conversations within food, chef, and hospitality spaces
Collaborate on campaign rollouts, product launches, partnerships, and events
Write captions and social copy aligned with New School’s voice and positioning
Help evolve the brand voice across social platforms
Translate product functionality and chef credibility into engaging, entertaining content
Support storytelling around operators, kitchens, partnerships, events, and new product launches
Assist with community engagement and social listening
Identify creators, chefs, restaurants, and collaborators for partnerships
Surface UGC opportunities and content worth resharing
Support reporting on performance, learnings, and content insights

Who You Are

You’re a highly hands-on content creator and social marketer who can balance creativity with strong execution. You’re comfortable creating content yourself, moving quickly, managing multiple priorities, and bringing structure and consistency to a fast-moving brand environment. Above all, you have strong creative instincts, understand modern food and internet culture, and know how to create content people actually want to engage with.

Qualifications:

2–5+ years experience in social media, content creation and marketing
Strong understanding of Instagram, TikTok, and modern food/hospitality culture
Excellent video editing skills (i.e. CapCut)
Strong eye for photography, composition, pacing, and internet-native storytelling
Comfortable working independently and moving quickly
Strong copywriting instincts and understanding of tone/voice
Professional photography experience preferred
Experience with food, beverage, hospitality, lifestyle, or CPG brands is highly preferred
Bonus if you’ve worked with chef-driven brands or restaurant accounts

Benefits

A mission-driven, creative environment with real ownership; core values of robust communication, honesty, integrity and transparency
Mentorship from the Marketing Lead, and regular interaction with the founders
Flexible work setup and entrepreneurial culture
The chance to help shape a next-generation food brand
Cheese. Lots of really good cheese