Job Overview

We are seeking a dynamic and creative Brand Manager to lead and develop our fashion brand strategy. The ideal candidate will be responsible for building brand awareness, driving marketing campaigns, and ensuring consistent brand positioning across all channels. This role requires a strong understanding of fashion trends, consumer behavior, and the competitive retail landscape.

Key Responsibilities

Develop and execute comprehensive brand marketing strategies aligned with business objectives
Manage the brand identity, ensuring consistent messaging and visual standards across all platforms
Plan and implement seasonal campaigns, product launches, and promotional activities
Conduct market research and analyze consumer insights, trends, and competitor activities
Collaborate with design, merchandising, and sales teams to align brand positioning with product offerings
Oversee digital marketing initiatives including social media, influencer partnerships, and e-commerce campaigns
Manage relationships with creative agencies, media partners, and vendors
Monitor and report on brand performance metrics, ROI, and campaign effectiveness
Develop and manage the marketing budget
Ensure brand storytelling resonates with target audiences and supports customer engagement

Requirements & Qualifications

Bachelor’s degree in Marketing, Business, Fashion Merchandising, or a related field
3–7+ years of experience in brand management or marketing, preferably within fashion, retail, or apparel industry
Strong understanding of fashion trends, consumer behavior, and lifestyle branding
Proven experience in digital marketing, social media, and campaign management
Excellent communication, storytelling, and presentation skills
Creative mindset with strong analytical abilities
Ability to manage multiple projects in a fast-paced environment
Proficiency in marketing tools, analytics platforms, and MS Office

Preferred Skills

Experience working with fashion brands or lifestyle products
Knowledge of e-commerce platforms and online customer journey
Strong network with influencers, stylists, and media (is a plus)
Experience in visual merchandising or retail branding

Key Competencies

Creativity & Innovation
Strategic Thinking
Leadership & Collaboration
Customer-centric mindset
Trend Awareness

What We Offer

Competitive salary and benefits
Opportunity to work with a growing fashion brand
Creative and collaborative work environment
Career growth and development opportunities

Brand Manager (Marketing)