UGC Creative Strategist – Mobile Apps

Employment Type: Full time, independent contractor
Work Model: Remote
Work Hours: US work hours

Role Summary

We are seeking an experienced UGC Creative Strategist to identify, test, and scale high-performing short-form content formats for a consumer mobile app.

This is not a traditional, generic “content creator” role. The primary objective is to systematically discover winning UGC concepts, hooks, angles, scripts, and ad formats that drive app installs, user engagement, and paid conversions. The ideal candidate understands how to reverse-engineer competitor ads, identify patterns in high-performing short-form content, rapidly test creative hypotheses, and scale winning formats through structured creator sourcing and onboarding.

Key Responsibilities

Creative Strategy, Research & Ideation

Competitor Intelligence: Audit direct and indirect competitors to identify high-performing UGC patterns and visual trends.
Format Analysis: Deeply analyze successful mobile app advertising creatives across TikTok, Meta (Instagram Reels/Facebook), and YouTube Shorts.
Concept Development: Architect and test multiple UGC concepts, narrative angles, high-retention hooks, scripting structures, and final call-to-actions (CTAs).
Data-Driven Iteration: Identify winning creative formats based on performance metrics and downstream conversion data, working closely with growth teams to iterate rapidly.

Creator Management & Operational Scaling

Briefing & Scripting: Translate winning frameworks into highly detailed, crystal-clear creator briefs, scripting guidelines, and performance guardlines.
Sourcing & Onboarding: Source, hire, onboard, and manage multiple remote UGC creators once high-converting formats are validated.
Systems Building: Construct repeatable operational workflows for scaling successful concepts, maintaining structured databases of creative tests, learnings, and assets.

Required Skills & Qualifications

Mobile App Track Record: MANDATORY previous experience strategizing or managing performance-driven UGC campaigns specifically for consumer mobile applications.
Performance Marketing Fluency: Strong operational understanding of mobile app growth marketing, paid social creative optimization, and the mechanics of user acquisition (UA).
Hook & Retention Mechanics: Deep, native understanding of TikTok-style short-form content pacing, conversion-focused creative structures, and user psychology.
Talent Coordination: Proven experience sourcing, managing, and directing external UGC creators or influencers.
Ecosystem Requirements: Candidates must either reside in the United States OR have access to a reliable US VPN with a flawless understanding of the US consumer market and cultural landscape.

Preferred Qualifications

Direct experience working with subscription-based mobile apps or high-volume consumer tech products.
Hands-on familiarity with rigorous creative testing frameworks, platform ad libraries, and advanced creator sourcing software.
Experience operating successfully within lean, fast-moving, high-growth startup environments.

Important Notes for Applicants

This is not a role for random content production or lifestyle vlogging. We are looking for an analytical, strategic system builder who treats creative output as a performance science.
Your success will be measured by your ability to predictably discover scalable, high-converting short-form formats that lower user acquisition costs and drive volume.

UGC Creative Strategist - 60630512010