Director of Marketing Data & Analytics

Remote | Full-Time
Location Preference: Remote
Industry: Healthcare Marketing / Private Equity Services
Compensation: Competitive Monthly USD Salary + Performance Bonus

About the Company

We are a fast-growing healthcare-focused marketing consultancy that partners with private-equity-backed, multi-location healthcare organizations to build scalable growth systems. Our team specializes in transforming marketing departments into data-driven revenue engines through advanced analytics, infrastructure, paid media strategy, and operational optimization.

We operate at the intersection of healthcare, marketing technology, analytics, and growth strategy. Our clients rely on us not only for execution, but for strategic insight that directly impacts enterprise growth and investor outcomes.

We are seeking a highly technical, strategic, and business-minded Director of Marketing Data & Analytics to lead the evolution of our marketing data infrastructure and analytics function.

The Opportunity

This is not a traditional reporting role.

This is a senior leadership position responsible for architecting sophisticated marketing analytics ecosystems, ensuring HIPAA-compliant data tracking, overseeing advanced attribution frameworks, and translating complex datasets into executive-level business insights.

You will serve as both:

the strategic owner of the organization’s marketing analytics infrastructure, and
the executive-level storyteller who transforms data into actionable growth decisions.

You will also directly manage and mentor an existing Marketing Data Analyst while collaborating cross-functionally with paid media teams, SEO strategists, client success leaders, and executive stakeholders.

This role is ideal for someone who thrives in highly technical marketing environments while also possessing strong business acumen, leadership capability, and communication skills.

Key Responsibilities

Marketing Data Infrastructure & Analytics Architecture

Own Analytics Infrastructure Strategy

Architect and oversee the organization’s analytics ecosystem across:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Server-side tagging environments
- Custom event tracking frameworks
- CRM integrations
- Offline conversion tracking systems
Define scalable analytics standards and governance protocols across multiple client accounts.

Build HIPAA-Compliant Tracking Systems

Design secure healthcare-compliant tracking infrastructures with a strong understanding of:
- HIPAA-safe data collection
- Data redaction methodologies
- Server-side GTM container deployment
- Consent management frameworks
- Protected Health Information (PHI) safeguards
Ensure tracking accuracy while maintaining strict regulatory compliance.

Lead Marketing Platform Integrations

Oversee integrations between analytics systems and platforms such as:
- Google Ads
- Meta Ads
- StackAdapt
- HubSpot
- Salesforce
- CallRail
- Liine
- Additional third-party attribution tools
Maintain closed-loop attribution systems that accurately measure marketing effectiveness.

Reporting Infrastructure & Dashboard Development

Serve as the internal expert on marketing reporting platforms such as:
- NinjaCat
- Looker Studio
- Similar BI/reporting systems
Develop scalable executive dashboards focused on:
- ROI visibility
- CAC reduction
- Attribution clarity
- Growth forecasting
- Marketing efficiency metrics

Advanced Analytics & Data Storytelling

Transform Data Into Executive Insights

Translate fragmented datasets into clear, actionable business narratives.
Present meaningful insights to both internal stakeholders and external healthcare clients.
Help leadership teams understand:
- marketing performance
- patient acquisition economics
- campaign efficiency
- channel attribution
- growth opportunities

Own Attribution & Performance Analysis

Build and optimize multi-touch attribution frameworks.
Analyze conversion pathways across paid, organic, referral, and offline channels.
Identify optimization opportunities that improve:
- ROAS
- conversion rates
- search impression share
- CAC efficiency
- patient acquisition performance

Champion AI-Enhanced Analytics

Integrate AI tools into analytics workflows to improve:
- reporting efficiency
- insight discovery
- anomaly detection
- forecasting
- automation
Help evolve the organization’s analytics capabilities through intelligent automation and AI-assisted analysis.

Leadership & Cross-Functional Strategy

Manage & Mentor Technical Talent

Directly manage and mentor an existing Marketing Data Analyst.
Provide QA oversight on technical implementations and reporting outputs.
Elevate team capabilities through coaching, process development, and technical leadership.

Drive Strategic Decision-Making

Partner closely with:
- Paid Media Teams
- SEO Specialists
- Client Strategists
- Executive Leadership
Help define KPIs and build reporting systems that support enterprise growth objectives.

Improve Operational Efficiency

Standardize analytics processes and reduce reporting inconsistencies.
Eliminate data silos across departments and client accounts.
Create scalable systems that support long-term agency growth.

Qualifications

Required Experience

8+ years of experience in:
- marketing analytics
- performance marketing analytics
- marketing operations
- attribution strategy
- marketing data infrastructure
4+ years in a senior leadership or management role.
Experience working within:
- agencies
- healthcare marketing
- private-equity-backed organizations
- multi-location business environments

Technical Expertise

Strong hands-on experience with:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Server-side tagging
Conversion APIs
Custom event tracking
Attribution modeling
Marketing automation integrations
CRM integrations
Offline conversion tracking
Marketing reporting platforms

Experience with:

NinjaCat
Looker Studio
HubSpot
Salesforce
CallRail
SQL
Python
R
is highly preferred.

Healthcare & Compliance Knowledge

Strong understanding of HIPAA-compliant marketing data practices.
Experience implementing secure healthcare tracking environments.

Leadership & Communication Skills

Proven ability to lead technical teams.
Exceptional communication and stakeholder management skills.
Ability to explain highly technical concepts to non-technical executives.
Strong strategic thinking and business acumen.

Preferred Candidate Profile

The ideal candidate is:

highly analytical but commercially minded
technically deep while strategically focused
capable of leading both infrastructure and insight generation
comfortable operating in fast-paced, high-growth environments
proactive, autonomous, and systems-oriented
capable of translating complex analytics into business decisions

Compensation & Benefits

Competitive monthly compensation in USD
Performance-based bonus opportunities
Fully remote work environment
Flexible PTO policy
Professional development & certification support
Long-term growth opportunities
Opportunity to shape analytics strategy within a rapidly growing organization

Director of Marketing Data & Analytics - 60667737245