Lifecycle Marketing Specialist (Klaviyo & SMS)

Remote | Full-Time | US Time Zone Hours
Company Name Confidential

About the Company

We are a fast-growing lifecycle marketing agency that partners with leading ecommerce brands to drive customer retention, revenue growth, and long-term customer value through email, SMS, loyalty, subscription, and retention marketing programs.

Our team combines strategy, execution, and operational excellence to help brands create exceptional customer experiences throughout the customer lifecycle. We operate in a fast-paced, highly collaborative environment where attention to detail, ownership, and execution quality are critical to success.

We are seeking a highly organized and technically skilled Lifecycle Marketing Specialist to support the execution and delivery of lifecycle marketing programs across multiple ecommerce clients.

About the Role

This role serves as the operational backbone of our lifecycle marketing team.

You will be responsible for building, QA'ing, deploying, and maintaining email and SMS campaigns, automations, customer journeys, and segmentation strategies across a portfolio of ecommerce brands. You will work closely with Lifecycle Strategists, designers, copywriters, and clients to ensure flawless execution and exceptional campaign performance.

This is an ideal opportunity for someone who enjoys the intersection of marketing, technology, project management, and customer retention. The ideal candidate is highly detail-oriented, thrives in a fast-paced agency environment, and has hands-on experience working within Klaviyo, Shopify, and SMS marketing platforms.

What You'll Be Responsible For

Email & SMS Campaign Execution

Build, schedule, test, and deploy email and SMS campaigns across multiple client accounts
Execute lifecycle marketing initiatives including promotional campaigns, retention programs, customer nurture journeys, and automated flows
Configure dynamic content, personalization, segmentation, and audience targeting
Create and manage signup forms, popups, lead capture assets, and subscriber acquisition initiatives
Support implementation of A/B tests and optimization initiatives
Ensure all campaigns are aligned with brand guidelines and campaign objectives

Lifecycle Automation & Flow Management

Build, maintain, and optimize automated lifecycle flows including:
- Welcome Series
- Abandoned Cart
- Browse Abandonment
- Post-Purchase Flows
- Win-Back Campaigns
- Customer Retention Programs
- VIP and Loyalty Journeys
- SMS Automations
Troubleshoot flow logic, segmentation issues, and automation performance
Monitor flow health and recommend improvements based on performance data

Quality Assurance & Deployment

Own QA processes across all lifecycle marketing initiatives
Review campaigns and automations for:
- Rendering accuracy
- Personalization and dynamic content functionality
- Segmentation accuracy
- Link validation
- Tracking implementation
- Mobile responsiveness
- Deliverability best practices
Identify and resolve issues prior to deployment
Ensure campaigns are launched accurately and on schedule

Client & Team Support

Collaborate closely with Lifecycle Strategists to execute retention marketing initiatives
Support client communication regarding approvals, revisions, and deployment schedules
Coordinate with designers and copywriters to ensure projects move efficiently through production
Assist with gathering feedback and managing revision cycles
Participate in internal project planning and workflow coordination

Project Management & Operations

Manage project workflows and tasks using Asana or similar project management platforms
Track deadlines, priorities, and deliverables across multiple client accounts
Maintain organized documentation and execution processes
Support process improvement initiatives that increase operational efficiency and scalability
Help reduce production bottlenecks and improve delivery consistency

Reporting & Optimization Support

Assist with campaign reporting and performance tracking
Validate campaign tagging and tracking implementation
Support performance analysis through data collection and reporting preparation
Document testing results and campaign learnings
Identify execution-related opportunities to improve campaign effectiveness

What We're Looking For

Required Experience

2+ years of hands-on experience with Klaviyo
Experience building and managing email marketing campaigns and automated lifecycle flows
Experience working with Shopify ecommerce brands
Experience using project management tools such as Asana, ClickUp, Monday.com, or similar platforms
Strong understanding of customer lifecycle marketing principles
Experience supporting multiple projects and deadlines simultaneously
Excellent written and verbal English communication skills
Ability to work during US business hours

Preferred Experience

Experience with Attentive or other SMS marketing platforms
Agency experience supporting multiple ecommerce clients
Experience with email deliverability best practices
Familiarity with customer segmentation and personalization strategies
Basic HTML/CSS knowledge for email troubleshooting
Experience with Canva, Photoshop, or other design tools
Experience supporting A/B testing initiatives

Key Traits for Success

Extremely detail-oriented
Highly organized and process-driven
Strong sense of ownership and accountability
Excellent problem-solving abilities
Comfortable working in a fast-paced agency environment
Ability to manage multiple priorities without sacrificing quality
Collaborative team player with strong communication skills
Passionate about ecommerce, retention marketing, and customer experience

Preferred Backgrounds

Candidates with experience in the following environments are strongly encouraged to apply:

Ecommerce marketing agencies
Retention marketing agencies
Shopify-focused agencies
Email and SMS marketing agencies
Direct-to-consumer (DTC) brands
Customer lifecycle and CRM marketing teams

Success in This Role

Within your first 90 days, you will:

Successfully manage campaign and flow execution across multiple client accounts
Consistently deliver error-free deployments and QA processes
Become a trusted operational partner to Lifecycle Strategists
Improve project efficiency and workflow organization
Contribute to stronger client retention and campaign performance through reliable execution

Lifecycle Marketing Specialist (Klaviyo & SMS) - 60649292634