Lead Generation Specialist

Location: Remote (LATAM, South Africa, or Philippines)
Compensation: (final hiring and compensation decision resides with client)

South Africa	$1,200 to $1,800 USD
Philippines	$1,000 to $1,500 USD
LATAM	$1,200 to $2,000 USD

Industry: Healthcare / Telemedicine / Medical Practice Growth
Schedule: Full-Time | US Business Hours Preferred

About the Company

A growing healthcare organization focused on expanding access to rheumatology and regenerative medicine services across the United States is seeking a highly organized and process-driven Lead Generation Specialist to support physician referral growth and public relations initiatives.

This role plays a critical part in building scalable outreach systems that increase physician referrals, media visibility, and long-term patient growth for a national telemedicine program.

This is not a sales role. It is a research, operations, and outreach coordination position best suited for someone who is highly detail-oriented, persistent, and comfortable executing repetitive research and tracking tasks with consistency and accuracy.

Role Overview

The Lead Generation Specialist will be responsible for researching, organizing, and maintaining large databases of physician referral contacts and healthcare media relationships across the United States.

The ideal candidate is highly process-oriented, proactive, and comfortable working independently while managing outreach workflows, CRM systems, spreadsheets, and structured follow-up activities.

This role is ideal for someone who enjoys internet research, operational organization, outreach coordination, and improving systems over time.

Key Responsibilities

Physician Referral Research & Outreach

Build and maintain a national database of physician referral sources, including:
- Primary Care Physicians
- Internal Medicine Physicians
- Family Medicine Physicians
- Nurse Practitioners
- Other relevant referring clinicians across the United States
Research and verify accurate contact information including:
- Office phone numbers
- Fax numbers
- Email addresses
- Mailing addresses
- LinkedIn profiles
- Website and contact form information
Track and organize outreach activity through CRM systems, spreadsheets, and internal databases
Support outreach campaigns through:
- Email outreach
- LinkedIn outreach
- Direct mail coordination
- Fax outreach
- Phone-based follow-up
- Other approved communication channels
Maintain clean and organized lead pipelines with accurate documentation and status tracking
Assist in improving outreach workflows, SOPs, CRM organization, and operational processes

Public Relations & Media Research

Build and maintain databases of:
- Journalists
- Editors
- Podcasts
- Newsletters
- Healthcare media outlets
- Regional and national reporters
- Digital media contacts relevant to rheumatology, autoimmune disease, arthritis, pain management, and regenerative medicine
Support media outreach campaigns and PR initiatives
Research trending healthcare topics and timely media opportunities
Track outreach efforts, responses, placements, and engagement metrics

Systems & Operational Support

Maintain accurate CRM and database records
Assist with lead segmentation and campaign organization
Support the development of scalable outreach systems and future AI-assisted workflows
Help improve operational efficiency through process refinement and documentation

Required Hard Skills

Strong internet research and lead generation skills
CRM and spreadsheet proficiency
Excellent written English communication
Strong data entry accuracy and organizational skills
Ability to manage repetitive workflows with consistency
Comfortable learning new systems and technology tools

Soft Skills

Highly detail-oriented
Persistent and proactive
Self-directed with strong accountability
Organized and process-driven
Strong follow-through
Comfortable working independently
Able to improve workflows over time

Preferred Qualifications

Experience building lead lists or prospect databases
CRM or outreach tracking experience
Experience supporting outreach, recruiting, PR, or business development efforts
Familiarity with LinkedIn outreach and lead research tools
Experience improving SOPs or operational workflows
Healthcare industry experience is a plus but not required

Performance Metrics

Success in this role will be measured through:

Number of accurate contacts added to databases
Outreach activity completed
Response and engagement rates
Physician referral relationships established
Media contacts added and maintained
Outreach campaign execution
CRM cleanliness and documentation accuracy
Consultation opportunities generated

Why This Role Matters

This role directly supports the long-term growth of a national telemedicine program by helping build a scalable physician referral and public relations engine. Increased referral relationships and media visibility will contribute directly to patient growth, provider scheduling demand, and future expansion opportunities.

Salary Recommendation Rationale

This role sits between lead generation, operations coordination, CRM management, and outreach support. Strong candidates with excellent organization, research capabilities, and CRM experience will command higher compensation, particularly in LATAM and South Africa where written communication and operational ownership are typically stronger for this type of work.

Lead Generation Specialist - 60712982846