SEO & Website Growth Specialist

Location: Remote
Type: Full-time
Schedule: Monday–Friday, with required overlap with U.S. Eastern Time
Compensation: Competitive salary in USD

About the Company

We are a growing healthcare organization helping people find the right care, utilize their insurance benefits, and access the services they need.

As we continue to expand, we are bringing more of our marketing efforts in-house and are looking for a hands-on SEO and Website Growth Specialist who can help grow organic traffic, improve website performance, and convert more visitors into qualified inquiries.

The Role

We are looking for a full-time SEO & Website Growth Specialist to take ownership of SEO, website performance, and organic search growth.

You will work closely with the Head of Growth and internal stakeholders to improve rankings, optimize high-intent pages, resolve website issues, strengthen tracking, and improve conversion rates from website traffic.

This is not a passive reporting role. We need someone who can think strategically, execute directly, document their work, and measure impact.

The organization currently operates on WordPress and is planning a future migration to Webflow. This role will help manage the current site while supporting a smooth, SEO-conscious transition.

What You'll Do

Own SEO strategy and execution, including technical SEO, on-page SEO, content SEO, local SEO, and ongoing optimization
Manage website updates, new pages, tracking, fixes, and improvements
Optimize service pages, location pages, insurance pages, blog posts, and landing pages
Build and maintain high-intent location and service pages
Conduct keyword research and create content briefs focused on commercial-intent keywords, including insurance-related searches
Improve title tags, meta descriptions, H1s, H2s, internal linking, schema, content depth, page speed, crawlability, and overall site structure
Identify SEO growth opportunities and resolve technical issues and performance bottlenecks
Manage and optimize Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and Google Business Profile
Track performance across SEO and website analytics platforms
Improve website conversion paths, including calls-to-action, forms, landing pages, and lead flow into HubSpot
Support HubSpot tracking, lead source attribution, form flows, and marketing automation
Ensure website leads are accurately tracked from organic search through inquiry and conversion
Coordinate with agencies, freelancers, designers, developers, and internal stakeholders when needed
Support the future migration from WordPress to Webflow, ensuring SEO value, redirects, metadata, tracking, and top-performing pages are preserved
Report on completed work, ranking improvements, organic traffic, leads, conversions, and opportunities for growth

Who We're Looking For

5+ years of hands-on SEO and website management experience with measurable results
Strong website management skills, including making updates, working with page builders, and troubleshooting website issues
Strong WordPress experience
Webflow experience preferred, particularly WordPress-to-Webflow migrations
Strong HubSpot experience or familiarity with CRM and marketing automation systems
Strong technical SEO experience, including audits, schema, page speed optimization, internal linking, crawl issues, redirects, canonicals, and indexation
Strong on-page SEO and content SEO experience
Local SEO experience, including Google Business Profile optimization, citation management, and location page strategies
Experience with GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, or similar tools
Experience integrating marketing tools such as Zapier, webhooks, native integrations, and basic API connections
Experience with conversion tracking across paid platforms, including Google Ads, Meta Pixel, and Conversions API
Strong understanding of how marketing systems and data sources connect, including CRMs, call tracking platforms, forms, analytics platforms, and advertising tools
Strong written English skills (C1+ preferred)
Ability to create SEO briefs, improve website copy, and deliver clear performance reports
Highly organized, proactive, and self-directed
Strong communication and accountability
Comfortable owning both strategy and execution

Bonus Experience

Healthcare, telehealth, wellness, mental health, or service-based business experience
HIPAA familiarity
Webflow migration experience
Server-side tracking experience, including Server-Side GTM or Conversions API
Experience with CallTrackingMetrics, CallRail, or similar call tracking platforms
Experience improving intake, admissions, sales, or lead conversion funnels

What Success Looks Like

Increased organic traffic from high-intent searches
More qualified inquiries generated from organic search
Increased conversions from website traffic
Improved rankings for service, insurance, and location-based keywords
Stronger website conversion rates
More accurate lead source attribution within HubSpot
Improved reporting on pages, keywords, and channels driving results
Faster identification and resolution of SEO and website issues
Clear weekly documentation of completed work and upcoming priorities

What You'll Get

Real ownership of a function that directly impacts business growth
The opportunity to see your work implemented and measured
A fully remote, full-time role with competitive USD compensation
The ability to build and improve systems without unnecessary bureaucracy
Direct collaboration with leadership and key decision-makers
An opportunity to make a meaningful impact through your work

SEO & Website Growth Specialist (Remote) -60717255045