SDR / Appointment Setter (Payroll & PEO Industry)

Remote | Full-Time | US Hours Preferred
Location: Remote

About the Company

We are a fast-growing outbound appointment-setting and lead generation company focused exclusively on the payroll, PEO, ASO, and HR services industry.

Unlike traditional agencies, our approach is highly consultative and powered by proprietary AI benchmarking technology that helps businesses evaluate payroll and HR solutions currently available in the marketplace.

Our clients are established regional payroll providers, PEOs, and ASOs across the United States. We operate on a state-exclusive model, partnering with one provider per state and helping generate qualified sales conversations for their teams.

We are now looking for a highly motivated SDR / Appointment Setter to help scale outbound efforts and become an integral part of the company’s growth.

The Role

This is a high-volume outbound sales role focused on cold calling and appointment setting.

You will be calling businesses across the United States on behalf of our clients using a proven script, structured SOPs, and a consultative third-party positioning.

This is not a hard-closing sales role.

Instead of aggressively selling payroll software, you will guide prospects through conversations around benchmarking their current payroll and HR setup against what is available in today’s market. Your goal is to identify interest, qualify opportunities, and schedule meetings for our partner providers.

The ideal candidate is confident on the phone, highly organized, resilient, coachable, and comfortable making 100+ outbound calls per day.

Key Responsibilities

Outbound Prospecting & Cold Calling

Make 100+ outbound calls daily to business decision-makers across the United States
Follow structured outbound scripts and appointment-setting workflows
Conduct consultative conversations around payroll and HR benchmarking
Qualify leads and identify businesses open to evaluating their current provider
Schedule qualified meetings for payroll, PEO, and ASO partners

CRM & Pipeline Management

Accurately track call activity, notes, and appointment outcomes in CRM systems
Maintain organized records of outreach and prospect engagement
Follow established outreach cadences and SOPs

Client Representation

Professionally represent multiple payroll and HR provider partners
Build trust and credibility with business owners and decision-makers
Maintain strong communication standards and professionalism on every interaction

Performance & Metrics

Consistently achieve outbound activity and appointment-setting KPIs
Maintain strong conversion rates from conversations to booked meetings
Participate in coaching, call reviews, and ongoing optimization efforts

What We’re Looking For

Required

Previous SDR, appointment setting, or cold calling experience
Strong spoken English and professional phone presence
Comfortable making high-volume outbound calls daily
Experience following scripts while sounding natural and conversational
Strong resilience and ability to handle rejection professionally
Excellent organizational and follow-through skills
Reliable internet and quiet work environment

Preferred

Experience in B2B sales or lead generation
Experience selling into SMBs or mid-market companies
Experience with payroll, HR, PEO, SaaS, or professional services industries
Familiarity with CRMs and outbound sales tools
South African candidates strongly preferred due to accent neutrality and outbound calling strength

Compensation

Base Salary: USD/month depending on experience and region
Performance bonuses / variable compensation expected
Long-term growth opportunity with a fast-growing niche business

SDR / Appointment Setter - 19746