Virtual Marketing & Automation Specialist
Location: Remote — Philippines (collaborating daily with the U.S. team)
Employment Type: Full-time

Help us drive growth through smarter marketing systems. As a Virtual Marketing & Automation Specialist, you'll manage and optimize the backend marketing infrastructure that powers lead generation, customer engagement, and brand growth for a luxury, appointment-based sleep showroom focused on personalized sleep consultations, premium products, and a concierge-level customer experience.

Benefits and Compensation

Permanent Work from Home
Paid Time Off
Monthly Performance Bonus
Annual Bonus
Health Allowance

What you'll do

Marketing Automation & CRM Management
Build, optimize, and maintain GoHighLevel workflows, automations, pipelines, tags, triggers, and segmentation.
Create email drip campaigns, customer nurture sequences, and automated lead follow-up systems.
Develop and manage workflows for:
- Appointment reminders
- Missed lead follow-ups
- Review requests
- Re-engagement campaigns
- Customer retention campaigns
Troubleshoot workflow issues and continuously improve deliverability, open rates, and engagement.
Maintain organized CRM data and ensure automation systems remain clean and effective.

Campaign Performance & Paid Advertising

Monitor and optimize Google Ads campaigns to improve lead quality, conversion rates, and return on ad spend.
Conduct keyword research and manage negative keyword strategies.
Refine audience targeting and retargeting campaigns.
Optimize advertising budgets and provide performance reporting.
Track conversions and identify high-performing traffic sources.
Collaborate on landing page recommendations based on campaign insights and performance data.

Audience Building & Data Strategy

Build and manage highly targeted audience segments using Datamoon or similar audience and data platforms.
Create and refine retargeting audiences for:
- Email marketing campaigns
- Connected TV (CTV) campaigns
- Digital advertising campaigns
Upload, organize, and maintain customer data for audience development.
Develop demographic and behavioral targeting strategies to improve campaign effectiveness.
Support audience planning and optimization efforts to improve lead quality and conversion performance.

Social Media Strategy & Brand Positioning

Assist in developing and executing a cohesive social media strategy across multiple platforms.
Organize, schedule, and coordinate content calendars and campaign timelines.
Generate content ideas, hooks, and campaign themes aligned with business goals.
Repurpose long-form content into engaging short-form social content.
Maintain a consistent luxury brand voice and presentation.
Help position the business owner as an authority in sleep wellness, mattresses, and sleep education.
Support engagement and audience growth while preserving an authentic and personal brand presence.

Reporting, Optimization & Process Improvement

Analyze campaign performance and marketing data to identify opportunities for growth.
Prepare reports and actionable recommendations based on marketing results.
Recommend improvements to workflows, automations, and overall marketing operations.
Support continuous optimization of systems, processes, and customer journeys.

Cross-Functional Collaboration

Work closely with leadership and marketing stakeholders to align automation, advertising, content, and audience strategies with business objectives.
Coordinate marketing initiatives to support lead generation, customer retention, and overall business growth.

What you'll bring

3–5+ years of experience in marketing automation, CRM management, digital marketing, or a related field.
Advanced GoHighLevel experience, including workflow creation, automation management, and CRM administration.
Hands-on experience managing and optimizing Google Ads campaigns.
Experience with Datamoon or similar audience-building, segmentation, and retargeting platforms.
Strong understanding of marketing funnels, customer journeys, and lead nurturing strategies.
Experience creating reports, analyzing campaign performance, and making data-driven recommendations.
Excellent communication, organization, and project management skills.
Ability to work independently, prioritize effectively, and solve problems proactively.
Understanding of luxury branding, customer psychology, and high-ticket sales environments.

Preferred Qualifications

Experience with SEO and local search optimization.
Experience managing Meta Ads campaigns.
Proficiency with AI-powered marketing tools.
Experience working with Wix websites.
Knowledge of short-form content strategy and content repurposing.

Virtual Marketing & Automation Speciali...