AI Agent Operator

Key Responsibilities

Configure, deploy, and manage AI content generation agents on the Client's Agentic Platform, SENTIO infrastructure, and other AI content generation tools to produce copy, scripts, imagery concepts, video briefs, videos, and social content at scale.
Design, test, and iterate prompt engineering frameworks tailored to the Client's brand voice, portfolio, and target audiences across all markets.
Build and maintain automated content generation workflows that integrate seamlessly with the broader editorial and production pipeline.
Monitor agent performance continuously, tracking output quality, task completion rates, and processing efficiency, and implement improvements proactively.
Stay at the forefront of developments in large language models (LLMs), multimodal AI, and agentic systems, evaluating their applicability to the Client's content requirements.
Document all agent workflows, prompt libraries, and standard operating procedures, maintaining an up-to-date operational knowledge base for the team.

Operate AI agents to generate first-draft written content across formats including property descriptions, social media captions, email copy, ad scripts, video narrations, and campaign briefs.
Apply rigorous quality assurance to all AI-generated outputs before submission for editorial review, ensuring factual accuracy, brand voice alignment, grammatical correctness, cultural sensitivity, and regulatory compliance.
Collaborate with the Copy/Script Supervisor to refine AI-generated drafts, incorporating editorial feedback to improve both immediate outputs and underlying prompt frameworks.
Support the Video Director by generating AI-assisted video treatment outlines, shot-list suggestions, and script scaffolds for production review.
Work with the Graphic Designer to produce AI-generated visual concept descriptions, mood board narratives, and copy for brochures and digital assets.

Maintain a library of prompt templates, agent configuration files, and workflow blueprints that the wider Content team can leverage for repeatable content tasks.
Analyse content performance data in collaboration with Media Activation and Lead Generation teams to identify which AI-generated content formats and topics drive the strongest engagement and conversion outcomes.
Conduct regular A/B testing of prompt variants and agent configurations to continuously improve the quality and relevance of AI outputs.

Partner with the Social Channels Management team to generate platform-specific content at scale, adapting AI outputs for Instagram, LinkedIn, X, YouTube, TikTok, and emerging channels.
Support the Media Activation/Paid Media team with rapid generation of ad copy variants for multivariate testing across paid campaigns.
Assist the Lead Generation & Management team by generating personalised CRM content, customer narratives, and nurture sequence copy through AI workflows.
Liaise with AI & Data Engineers to report technical issues, request workflow enhancements, and ensure smooth platform operations.
Collaborate with regional marketing teams to develop market-localised prompt frameworks that reflect cultural nuances across operating territories.

Bachelor's degree in Computer Science, Artificial Intelligence, Digital Media, Marketing Technology, Linguistics, or a related discipline. Equivalent professional experience will also be considered.
3+ years of hands-on experience working with large language models (LLMs), generative AI tools, or AI content platforms in a professional environment.
Demonstrable expertise in prompt engineering, supported by a portfolio or examples of prompts developed for real-world content production use cases.
Experience operating or configuring AI agent frameworks such as LangChain, AutoGen, CrewAI, or similar agentic systems.
Strong working knowledge of major AI platforms including OpenAI API, Anthropic Claude, Google Gemini, Midjourney, Runway, ElevenLabs, or equivalent technologies.
Solid understanding of content marketing principles and the ability to assess written and multimedia content against editorial and brand standards.

Exceptional prompt engineering capabilities with the ability to craft, test, and refine prompts that consistently generate high-quality, on-brand outputs.
Strong analytical and systems-thinking mindset with the ability to design workflows, identify failure points, and optimise processes.
High editorial judgement with the ability to evaluate AI-generated content for quality, accuracy, appropriateness, and brand alignment.
Ability to manage multiple concurrent AI-driven tasks across different content formats, markets, and campaign priorities while meeting deadlines.
Comfortable operating at the intersection of technology and creativity, with the ability to discuss both AI model capabilities and brand storytelling.
Highly organised and methodical, capable of managing high volumes of AI-generated content without compromising quality.
Excellent communication skills with the ability to explain AI capabilities and limitations to non-technical stakeholders.
Passion for the responsible and innovative use of AI within a commercial and creative environment.
Familiarity with MENA cultural contexts and content sensitivities.
Arabic language proficiency is advantageous for reviewing and prompting AI-generated content for MENA markets.

Experience within luxury brands, real estate, property technology, hospitality, or financial services sectors.
Knowledge of Python or other scripting languages for workflow automation and API integrations.
Understanding of SEO best practices and AI-driven content optimisation.
Experience with multimodal AI tools covering image generation, video synthesis, and voice synthesis.