Brand Marketing Manager

Remote | Full-Time
Reports To: Chief Growth Officer
Working Hours: Minimum 4–6 Hours Daily Overlap with U.S. Central Time

About the Company

We are a rapidly growing consumer products company with a portfolio of nationally distributed products sold through major retail partners across North America. As the business continues to scale, we are investing heavily in our direct-to-consumer (DTC) growth strategy, brand evolution, digital marketing initiatives, and creator ecosystem.

We are looking for a highly strategic, data-driven Brand Marketing Manager to lead campaign planning, channel strategy, content direction, lifecycle marketing, influencer initiatives, and performance analysis across the organization.

This is a high-impact role for a marketer who thrives at the intersection of creativity, analytics, consumer psychology, and growth. You will help define how the brand shows up across every customer touchpoint while directly influencing revenue, engagement, and long-term brand equity.

The Opportunity

This is not a traditional social media management role.

This is a strategic brand leadership position responsible for developing and executing integrated marketing campaigns that drive both revenue and brand awareness across:

Email Marketing
Social Media
Influencer Marketing
Affiliate Programs
Amazon Content
Retail Sales Materials
Product Launches
Seasonal Promotions
Future Paid Media Initiatives

You will own the marketing calendar, campaign architecture, messaging strategy, content direction, and channel performance while managing external agencies, creative resources, and internal stakeholders.

Success in this role requires equal parts strategic thinking, creative instincts, analytical rigor, and operational execution.

What You'll Own

Campaign & Content Strategy

Serve as the architect of the company's marketing calendar and campaign ecosystem.

You will:

Build and maintain the annual and quarterly campaign roadmap
Develop seasonal marketing initiatives, product launches, promotional events, and brand activations
Define campaign messaging, positioning, offers, CTAs, and content themes
Align campaigns across email, social, influencer, Amazon, and future paid channels
Create marketing plans that balance revenue generation with brand growth
Ensure every marketing initiative supports broader company objectives

Rather than creating individual posts, you will define the strategic direction that drives all downstream execution.

Lifecycle & Email Marketing (Klaviyo)

Own the email marketing channel as a primary growth engine.

Responsibilities include:

Managing the overall email marketing strategy
Building and optimizing flows, automations, and customer journeys
Creating campaign calendars aligned to promotional initiatives
Audience segmentation and personalization
A/B testing and experimentation
Performance reporting and optimization
Revenue attribution analysis

You will be expected to identify opportunities to increase:

Customer acquisition
Repeat purchases
Customer lifetime value
Retention and engagement

Social Media Strategy & Creative Direction

Lead content strategy across Meta platforms while directing creative execution.

You will:

Create channel-specific content strategies
Develop campaign briefs for creative teams
Review and approve social content
Ensure brand consistency across all customer-facing assets
Identify content opportunities based on trends, seasonality, and consumer behavior
Measure engagement and conversion performance

You will own the strategy and outcomes while partnering with creative resources for execution.

TikTok Strategy & Agency Management

Own the relationship with external TikTok marketing partners.

Responsibilities include:

Providing strategic direction and campaign briefs
Reviewing and approving content plans
Supplying product, campaign, and brand context
Evaluating agency performance
Analyzing campaign metrics and results
Identifying opportunities for improvement and growth

You should be highly comfortable interpreting platform analytics and challenging assumptions when performance data does not support recommendations.

Influencer & Affiliate Marketing

Build and scale creator-driven growth initiatives.

You will:

Develop influencer outreach strategies
Build affiliate partnerships
Identify creators aligned with campaign objectives
Coordinate product seeding initiatives
Measure creator performance and ROI
Manage influencer relationships
Scale programs that drive awareness and sales

Brand Management & Creative Oversight

Act as a steward of the brand across all customer touchpoints.

You will:

Review creative assets for consistency and quality
Direct design priorities and production needs
Oversee retail sales materials and pitch decks
Support product launches and merchandising initiatives
Ensure consistent messaging across channels
Protect and evolve the brand voice

Amazon Marketplace Content

Partner with internal teams and external resources to maintain a best-in-class Amazon presence.

Responsibilities include:

Reviewing product listings and creative assets
Ensuring brand consistency
Supporting conversion-focused content improvements
Coordinating visual updates and merchandising initiatives
Monitoring marketplace performance trends

Marketing Analytics & Performance Management

Use data to drive decisions across all marketing channels.

You will regularly analyze:

Email performance
Social engagement
TikTok metrics
Amazon performance
Influencer results
Campaign ROI
Customer acquisition metrics
Retention and repeat purchase behavior

Success in this role requires turning insights into action—not simply reporting results.

You should be comfortable identifying:

What's working
What's underperforming
Why it is happening
What changes should be made next

Leadership & Team Management

This role includes direct management responsibilities.

You will:

Manage and mentor a Social Content Designer
Coordinate freelance creative resources as needed
Collaborate with agencies and external partners
Work closely with leadership on growth initiatives
Provide clear direction, feedback, and accountability

Qualifications

Required

3–5+ years of experience in Brand Marketing, Growth Marketing, DTC Marketing, or Lifecycle Marketing
Experience developing and executing multi-channel marketing campaigns
Strong understanding of consumer marketing principles
Hands-on experience managing Klaviyo
Experience working with Shopify-based brands
Familiarity with Meta and TikTok marketing ecosystems
Strong analytical and reporting skills
Experience managing agencies, freelancers, or creative resources
Excellent written and verbal English communication skills
Strong project management and organizational abilities
Ability to thrive in a fast-paced, entrepreneurial environment

Preferred

Experience launching or scaling DTC consumer brands
Background in lifestyle, gifting, novelty, impulse-purchase, or consumer products industries
Experience building influencer or affiliate marketing programs
Experience managing creative or content teams
Familiarity with Amazon marketplace marketing
Experience overseeing paid media agency relationships
Knowledge of customer lifecycle marketing and retention strategies

What Success Looks Like

Within your first 90 days, you will:

Develop and launch a comprehensive campaign calendar
Take full ownership of the email marketing function
Establish performance reporting and KPI dashboards
Successfully direct social and TikTok content initiatives
Launch or expand influencer marketing efforts
Improve channel alignment and campaign execution
Become the primary marketing strategist supporting revenue growth initiatives

Ideal Candidate Profile

The ideal candidate is:

Highly analytical and data-driven
Strategic yet execution-oriented
Comfortable making decisions independently
Creative without sacrificing business outcomes
Strong in consumer psychology and storytelling
Experienced in DTC marketing environments
Naturally curious about performance trends and customer behavior
Comfortable managing multiple channels simultaneously
Passionate about building brands that consumers genuinely love

Compensation & Benefits

Competitive monthly compensation based on experience and location
Fully remote work environment
Opportunity to shape a growing consumer brand during a significant expansion phase
Direct exposure to executive leadership
High level of ownership and decision-making authority
Long-term growth opportunities as the organization scales

Brand Marketing Manager - 60785826668