DTC Marketing Specialist

Remote | Full-Time
Reports To: Chief Growth Officer
Working Hours: Minimum 4–6 Hours Daily Overlap with U.S. Central Time

About the Company

We are a rapidly growing consumer products company with a portfolio of nationally distributed products sold through major retail partners across North America. As the business continues to scale, we are investing heavily in our direct-to-consumer (DTC) growth strategy, brand evolution, digital marketing initiatives, and creator ecosystem.

We are looking for a highly strategic, data-driven Brand Marketing Manager to lead campaign planning, channel strategy, content direction, lifecycle marketing, influencer initiatives, and performance analysis across the organization.

This is a high-impact role for a marketer who thrives at the intersection of creativity, analytics, consumer psychology, and growth. You will help define how the brand shows up across every customer touchpoint while directly influencing revenue, engagement, and long-term brand equity.

The Opportunity

This is not a traditional social media management role. This is a strategic brand leadership position responsible for developing and executing integrated marketing campaigns that drive both revenue and brand awareness across:

Email Marketing
Social Media
Influencer Marketing & Affiliate Programs
Amazon Content
Retail Sales Materials & B2B Decks
Product Launches & Seasonal Promotions
Future Paid Media Initiatives

You will own the marketing calendar, campaign architecture, messaging strategy, content direction, and channel performance while managing external agencies, creative resources, and internal stakeholders. Success in this role requires equal parts strategic thinking, creative instincts, analytical rigor, and operational execution.

Note on Hands-On Execution: This is a hands-on execution role. While you will own strategy and planning, you will also be expected to execute key marketing initiatives directly. You will build email campaigns, create marketing assets, manage agency relationships, develop campaign calendars, and drive marketing performance across multiple channels. This is a role where success requires both strategic thinking and executional excellence.

What You'll Own

1. Campaign & Content Strategy

Serve as the architect of the company's marketing calendar and campaign ecosystem. You will:

Build and maintain the annual and quarterly campaign roadmap.
Develop seasonal marketing initiatives, product launches, promotional events, and brand activations.
Define campaign messaging, positioning, offers, CTAs, and content themes.
Align campaigns across email, social, influencer, Amazon, and future paid channels.
Create marketing plans that balance revenue generation with brand growth.
Ensure every marketing initiative supports broader company objectives.

Rather than creating individual posts, you will define the strategic direction that drives all downstream execution.

2. Lifecycle & Email Marketing (Klaviyo)

Own the email marketing channel as a primary growth engine. Responsibilities include:

Managing the overall email marketing strategy end to end.
Building and optimizing flows, automations, and customer journeys.
Creating campaign calendars aligned to promotional initiatives.
Audience segmentation, personalization, A/B testing, and experimentation.
Performance reporting, optimization, and revenue attribution analysis.

You will be expected to identify opportunities to increase customer acquisition, repeat purchases, customer lifetime value, retention, and engagement.

3. Social Media Strategy & Creative Direction

Lead content strategy across Meta platforms while directing creative execution. You will:

Create channel-specific content strategies.
Develop campaign briefs for creative teams.
Review and approve social content to ensure absolute brand consistency across all customer-facing assets.
Identify content opportunities based on trends, seasonality, and consumer behavior.
Measure engagement and conversion performance.

You will own the strategy and outcomes while partnering with creative resources for execution.

4. TikTok Strategy & Agency Management

Own the relationship with external paid marketing partners (Meta and TikTok). Responsibilities include:

Providing strategic direction, developing creative briefs, and approving content plans.
Supplying product, campaign, and brand context to external partners.
Evaluating agency performance and analyzing campaign metrics and results.
Identifying opportunities for improvement and growth.

The agency executes campaigns. You determine the strategy. You should be highly comfortable interpreting platform analytics and challenging assumptions when performance data does not support recommendations.

5. Influencer & Affiliate Marketing

Build and scale creator-driven growth initiatives from scratch. You will:

Develop influencer outreach strategies and build affiliate partnerships.
Identify creators aligned with campaign objectives.
Coordinate product seeding initiatives.
Measure creator performance, track relationships, and analyze ROI at a granular level.
Scale programs that drive awareness and sales from micro to macro creators.

6. Brand Management & Creative Oversight

Act as a steward of the brand across all customer touchpoints. You will:

Review creative assets for consistency, quality, and strategy alignment.
Direct design priorities and production needs.
Oversee retail sales materials and pitch decks (turning narrative direction into clear collection decks, end caps, and planograms a buyer can act on).
Support product launches and merchandising initiatives.
Protect, evolve, and guard a highly distinct, humor-forward brand voice.

7. Amazon Marketplace Content

Partner with internal teams and external resources to maintain a best-in-class Amazon presence. Responsibilities include:

Reviewing product listings and creative assets to ensure brand consistency.
Supporting conversion-focused content improvements.
Coordinating visual updates and merchandising initiatives.
Monitoring marketplace performance trends.

8. Marketing Analytics & Performance Management

Use data to drive decisions across all marketing channels. You will regularly analyze email performance, social engagement, platform metrics, Amazon performance, influencer results, campaign ROI, customer acquisition metrics, and retention/repeat purchase behavior.

Success in this role requires turning insights into action—not simply reporting results. You should be comfortable identifying what's working, what's underperforming, why it is happening, and what changes should be made next.

9. Leadership & Collaboration

This role drives outcomes through clear strategic direction, organizational influence, and direct creative feedback. You will:

Provide clear campaign targets, briefs, and feedback to the Social Content Creator to keep output aligned with the master calendar.
Coordinate freelance creative resources as needed.
Collaborate with agencies and external partners.
Work closely with executive leadership on growth initiatives.

Qualifications

Required

4–6+ years of experience in Brand Marketing, Growth Marketing, DTC Marketing, or Lifecycle Marketing (agency-only experience does not qualify).
Experience owning marketing channels and revenue outcomes from the inside of a consumer brand.
Hands-on experience managing and scaling a Klaviyo account.
Experience working with Shopify-based brands.
Familiarity with Meta and TikTok marketing ecosystems.
Strong analytical and reporting skills.
Experience managing agencies, freelancers, or creative resources.
Excellent written and verbal English communication skills.
Strong project management and organizational abilities.
Ability to thrive in a fast-paced, entrepreneurial environment without needing a fully mapped playbook.

Preferred

Experience building influencer or affiliate marketing programs completely from scratch.
Background in lifestyle, gifting, novelty, impulse-purchase, or high-volume consumer products industries.
Experience building B2B sales materials or decks used in high-stakes retail buyer meetings.
Basic design proficiency in Canva or Adobe Creative Suite (fluent enough to design your own templates and campaign assets when needed).
Familiarity with Amazon marketplace marketing.
Knowledge of customer lifecycle marketing and retention strategies.

What Success Looks Like

Within your first 90 days, you will:

30 Days: Klaviyo account audited, first flow improvements live, and email calendar running on a consistent cadence. First agency brief sent under your name.
60 Days: Comprehensive seasonal marketing calendar developed, launched, and live across email, social, paid, and influencer. Digital content output is consistently aligned to your calendar roadmap.
90 Days: Influencer program live with at least 5 active partnerships seeded against the calendar. First B2B sales deck built and utilized in an actual retail buyer conversation. Executive leadership is out of day-to-day channel execution, and weekly KPI reporting frameworks are completely yours.

Ideal Candidate Profile

The ideal candidate is:

Highly analytical and data-driven: Sees reporting as a tool to steer strategies every week, not a month-end chore.
Strategic yet execution-oriented: A builder who can create campaign plans and build email/marketing materials with their own hands.
A natural brand protector: Instinctively understands humor-forward, personality-driven brands and catches off-voice content early.
Highly self-directed: Influences what ships through the strength of their campaign planning and brand-standard reviews rather than relying on formal authority or a large reporting line.

Compensation & Benefits

Competitive monthly compensation based on experience and location.
Fully remote work environment.
Opportunity to shape a growing consumer brand during a significant expansion phase.
Direct exposure to executive leadership.
High level of ownership and decision-making authority.
Long-term growth opportunities as the organization scales.

How to Apply — Read This Carefully

Applications that skip the written answers will not be reviewed. We would rather see three sharp sentences than a polished cover letter that says nothing.

Resume and Case Study Link: Please provide your resume and a link to relevant work or campaign results. No link = not reviewed.
Written Answer — Campaign Ownership: Walk us through a full campaign you owned end to end—the theme, the product or offer, how you timed it, the channels you ran it across, what you designed yourself, the CTA, and the metrics/result. We want to see you think in campaigns, not individual posts.
Written Answer — Data and Correction: Tell us about a time the data told you something wasn't working. What metric flagged it, what did you change, and what happened? Bonus points if it involved questioning an agency's reporting and being right.
Written Answer — Sales Enablement: Show us a deck or sales material you've built, or tell us how you'd approach building an impactful pitch deck for a major retail buyer who has never heard of our brand before.

DTC Marketing Specialist- 60785826668