Senior Brand Marketing Manager (DTC Growth)

Remote | Full-Time
Reports To: Chief Growth Officer
Working Hours: Minimum 4–6 Hours Daily Overlap with U.S. Central Time

About the Company

We are a well-established consumer products company with a strong national brand presence and decades of customer loyalty built through innovation, quality, and memorable customer experiences.

As we continue investing in our direct-to-consumer growth strategy, we are looking for a highly strategic and data-driven Senior Brand Marketing Manager to lead campaign planning, lifecycle marketing, organic content strategy, influencer partnerships, agency management, and DTC revenue growth.

This is a highly autonomous role for someone who thrives in ownership-driven environments and enjoys making decisions that directly impact revenue performance.

You will not simply execute marketing initiatives—you will help determine what the company says, when it says it, where it says it, and how those efforts translate into measurable business growth.

The Opportunity

This is not a social media management role.

This is not a content coordination role.

This is a DTC growth leadership position responsible for developing and executing integrated marketing strategies that drive customer acquisition, engagement, retention, and revenue.

You will serve as the strategic owner of multiple customer-facing marketing channels and become the primary driver behind campaign execution and performance optimization.

Success in this role requires a unique combination of:

Brand strategy
Campaign development
Lifecycle marketing
Data analysis
Agency leadership
Consumer psychology
Ecommerce growth

You will be expected to operate with a high degree of independence and bring recommendations backed by data rather than waiting for direction.

What You'll Own

Campaign Strategy & Marketing Calendar

Own the annual, seasonal, and promotional marketing roadmap.

Responsibilities include:

Developing integrated campaign strategies
Building promotional calendars
Planning product launches
Mapping products and offers to seasonal demand cycles
Defining campaign messaging and positioning
Creating offers, promotions, and CTAs
Coordinating execution across all marketing channels

You will serve as the architect of the company's campaign ecosystem.

Lifecycle Marketing & Email (Klaviyo)

Own the email channel as a major revenue-generating asset.

Responsibilities include:

Campaign planning
Segmentation strategy
Flow optimization
List growth initiatives
Lifecycle marketing programs
Promotional email execution
Retention marketing
Performance reporting

You should be comfortable discussing revenue attribution, deliverability, engagement metrics, and customer lifetime value.

Organic Social Strategy

Lead the strategic direction of organic content initiatives.

Responsibilities include:

Content calendar development
Channel growth strategy
Audience engagement initiatives
Community-building opportunities
Content performance analysis
Cross-channel campaign integration

Primary channels include:

Instagram
Facebook
YouTube
Emerging social platforms

Paid Agency Leadership

Act as the strategic owner of external paid media relationships.

Responsibilities include:

Developing creative briefs
Approving campaign direction
Evaluating performance metrics
Managing agency accountability
Reviewing spend efficiency
Optimizing customer acquisition efforts
Ensuring alignment between paid media and broader campaign objectives

You should be comfortable analyzing:

ROAS
CAC
CPA
Conversion rates
Revenue attribution
Audience performance

The agency executes campaigns. You determine the strategy.

Ecommerce & Website Content Strategy

Partner with technical resources to improve customer acquisition and conversion.

Responsibilities include:

Landing page strategy
Product launch pages
Promotional campaign pages
Merchandising support
Conversion-focused content recommendations
Seasonal site experiences

Influencer & Affiliate Marketing

Build and scale creator-driven growth initiatives.

Responsibilities include:

Program development
Influencer recruitment
Affiliate management
Product seeding campaigns
Partnership negotiations
Performance measurement
ROI analysis

You will be responsible for establishing scalable creator relationships that support both brand awareness and revenue generation.

Brand Stewardship

Serve as a guardian of the brand across all customer-facing channels.

Responsibilities include:

Maintaining consistency across campaigns
Reviewing creative assets
Approving marketing materials
Protecting brand voice and positioning
Ensuring alignment between performance marketing and long-term brand equity

Marketing Analytics & Performance Optimization

Use data to drive strategic decision-making.

You will regularly analyze:

Email performance
Ecommerce metrics
Social engagement
Paid media performance
Website conversion data
Customer acquisition trends
Retention metrics
Campaign ROI

Success will be measured by your ability to translate insights into actionable improvements.

Qualifications

Required

4–6+ years of experience in DTC Marketing, Brand Marketing, Growth Marketing, Ecommerce Marketing, or Lifecycle Marketing
Experience owning marketing channels and revenue outcomes for a consumer brand
Hands-on experience with Klaviyo or similar lifecycle marketing platforms
Strong understanding of ecommerce and consumer marketing
Experience managing agencies and external partners
Proven ability to develop and execute integrated marketing campaigns
Strong analytical and reporting skills
Excellent written and verbal English communication skills
Ability to work independently and prioritize effectively

Preferred

Experience with Shopify-based brands
Experience building influencer or affiliate programs
Experience in outdoor, lifestyle, sporting goods, recreation, or consumer products industries
Familiarity with Google Analytics and ecommerce reporting platforms
Basic design proficiency in Canva or Adobe Creative Suite
Experience scaling DTC revenue channels

Ideal Candidate Profile

The ideal candidate:

Thinks like an owner
Makes decisions using data
Understands customer psychology
Balances brand-building with performance marketing
Is highly self-directed
Thrives in entrepreneurial environments
Understands how to scale consumer brands
Communicates clearly with executive stakeholders

Success in the First 90 Days

Within your first 90 days, you will:

Launch and execute a comprehensive seasonal marketing calendar
Improve email marketing performance and engagement metrics
Take ownership of agency relationships and campaign planning
Establish influencer and affiliate acquisition programs
Implement reporting frameworks and KPI dashboards
Create measurable improvements in channel performance and customer engagement

Compensation & Benefits

Competitive monthly compensation based on experience and location
Fully remote work environment
Significant ownership and autonomy
Direct collaboration with executive leadership
Opportunity to help shape the future growth of an established consumer brand
Long-term career growth opportunities

Senior Brand Marketing Manager (DTC Growth) - 60786199464