Senior Social Media Manager

Employment Type: Full time, independent contractor

Work Model: Remote

Work Hours: US work hours alignment

Role Summary

We are seeking a highly creative, data-conscious, and strategic Senior Social Media Manager to lead our organic social channels and scale our creator network infrastructure. This is not a junior "posting-only" role; we are looking for a senior individual contributor who can own our content engine end-to-end with minimal training.

Operating at the intersection of brand strategy, influencer relations, and community building, you will transform high-level marketing objectives into high-performing, culturally relevant content. You will be fully responsible for building creator relationships, architecting content calendars, managing daily community interactions, and analyzing performance metrics to drive organic growth.

Key Responsibilities

1. Content Strategy & Channel Management

Multi-Platform Execution: Own the end-to-end content calendar and distribution engine across Instagram, TikTok, Pinterest, and emerging social platforms.
Organic Optimization: Rely on sharp social instincts to pitch, brief, and edit highly engaging organic content that aligns with modern digital culture and platform trends.
Cross-Functional Syncing: Collaborate seamlessly with brand, internal creative, and paid media teams to ensure a unified visual identity and leverage organic winning creatives for paid optimization.

2. Influencer & Creator Network Infrastructure

End-to-End Creator Operations: Build, scale, and nurture our influencer and ambassador network, directly managing outbound outreach, creative briefing, and seeding/gifting logistics.
Contract & Compliance Governance: Oversee contract agreements, handle usage right negotiations, manage asset submission timelines, and handle content approvals with meticulous detail.
Performance Tracking: Establish rigorous tracking frameworks to measure influencer campaign ROI, monitoring key metrics like community growth, referral traffic, and audience engagement.

3. Community Management & Analytics

Brand Voice Advocacy: Own daily community management, engaging authentically with followers, answering product inquiries, and cultivating an active, loyal brand ecosystem.
Data-Driven Reporting: Compile comprehensive weekly and monthly social analytics reports, extracting actionable insights to continuously iterate on content formats and distribution models.

Required Skills & Qualifications

Experience: 5+ years of dedicated social media management experience specifically scaling DTC (Direct-to-Consumer) consumer brands.
Industry Context: Deep preference for candidates coming from the baby, parenting, lifestyle, fashion, beauty, or premium CPG (Consumer Packaged Goods) sectors.
Influencer Mastery: Proven track record of independently managing creator pipelines, with deep functional knowledge of influencer gifting, contracting, and performance auditing.
The "Strategic Builder" Mindset: A rare balance of creative vision and meticulous attention to analytical details. You are comfortable steering brand narrative while managing spreadsheets, deadlines, and project data rooms.
Communication: Exceptional verbal and written English communication skills, with a native-level grasp of digital copywriting, humor, and lifestyle brand positioning.

Success Metrics (KPIs)

Measurable exponential growth in organic reach, impressions, and engagement rates across priority channels (TikTok and Instagram).
Successful construction of a reliable, predictable monthly pipeline of high-quality user-generated content (UGC) from seeded creators.
Fluid, accurate reporting cycles that provide leadership with absolute visibility into organic social attribution and campaign performance.

Senior Social Media Manager - 19837