Email Marketing Manager

Employment Type: Full time, independent contractor

Work Model: Remote

Work Hours: US work hours alignment

Role Summary

We are seeking a proactive, metrics-driven Email Marketing Manager to own and scale our retention marketing ecosystem. This is a senior individual contributor role built for an operator who balances data-driven retention mechanics with a sharp eye for direct-response creative strategy.

In this position, you will take complete ownership of our Email and SMS channels, optimizing the balance between highly targeted promotional campaigns and automated lifecycle flows. You will be responsible for maximizing revenue per recipient, engineering complex segmentation strategies, and running a continuous, hypothesis-driven testing cadence. The ideal candidate is an analytical self-starter who can run this channel independently with minimal supervision.

Key Responsibilities

1. Automation Architecture & Lifecycle Flows

Flow Optimization: Audit, re-architect, and scale our core lifecycle automation streams (e.g., Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase Nurturing, Winback, and Replenishment).
Advanced Segmentation: Build and maintain sophisticated, dynamic customer segments based on buying behavior, purchase frequency, engagement history, and lifecycle placement.
Data Hygiene: Monitor global email deliverability infrastructure, manage list health, and ensure list suppression rules protect our sender reputation.

2. Campaign Planning & Creative Strategy

Editorial Calendar Management: Conceptualize, map, and execute the end-to-end promotional email and SMS calendar in alignment with broader product launches and brand initiatives.
Direct-Response Copywriting: Draft high-converting email copy, compelling subject lines, preview text, and promotional offers designed to maximize open and click-through rates.
Creative Cross-Coordination: Brief and collaborate with internal graphic designers and copywriters, ensuring layout wireframes are optimized for mobile rendering and match brand aesthetics.

3. Analytics & Cross-Functional Syncing

Data-Driven Performance Tracking: Manage channel attribution models, providing comprehensive weekly and monthly reporting updates on core metrics (e.g., Open Rates, CTR, Revenue Per Recipient, and overall email-attributed revenue).
Testing Loops: Establish a permanent A/B testing framework across both flows and campaigns to continuously test hooks, content layouts, send times, and offer logic.
Ecosystem Alignment: Sync regularly with the wider E-commerce, Paid Media, and Retention teams to leverage creative wins from other channels and maximize customer lifetime value (LTV).

Required Skills & Qualifications

Experience: 4+ years of dedicated email marketing and retention experience specifically scaling DTC/e-commerce brands.
Platform Mastery: Elite, hands-on proficiency with Klaviyo (or a comparable enterprise e-commerce ESP), including advanced flow builder setup, behavioral triggers, and transactional logic.
Industry Context: Prior experience managing retention channels within consumer, lifestyle, fashion, beauty, or parenting categories is highly preferred.
The "Full-Stack" Retention Mindset: Strong analytical ability to parse performance metrics, paired with the creative intuition required to judge high-performing design and ad copy.
Autonomy: Process-oriented operator who naturally takes the initiative, uncovers revenue leaks, and manages execution timelines seamlessly.

Success Metrics (KPIs)

Revenue Expansion: Measurable lift in total channel-attributed revenue across both broadcast campaigns and automated flows.
List Monetization: Consistently increasing Revenue Per Recipient (RPR) while maintaining an optimal balance of list health and frequency.
Testing Velocity: Maintaining a continuous, documented roadmap of split-testing initiatives with clear historical logs of outcomes and learnings.

Email Marketing Manager - 19839