Digital Marketing Content Specialist - Remote | Full-Time

About the Company

We are a private equity firm that owns and operates two regional lawn and pest control companies. Both businesses are in active growth mode with a concentrated push into digital marketing to drive customer acquisition and brand visibility across their local markets.

About the Role

This role exists because leadership has a clear marketing vision and no bandwidth to execute it. The principals are running these businesses day-to-day and can set the strategy — they need someone who can take a brief, work independently, and deliver finished product without being managed through every step.

You won't be handed a detailed playbook for every task. You'll be handed a direction and expected to move. This is an execution role, and the right person will treat it like a craft.

This person will support digital marketing efforts across both portfolio companies.

Key Responsibilities

Ad Content Production

Build Facebook and Instagram ad variations based on strategy briefs from leadership — expect to produce 5–10 creative variations per campaign
Write ad copy across multiple angles (offer-driven, testimonial, awareness, seasonal) and test messaging approaches
Resize and adapt existing creative assets for different placements and formats (feed, story, reel, carousel)
Monitor ad performance at a surface level and flag low performers or creative fatigue to leadership
Stay current on Meta ad best practices — formats, creative trends, and what's working in local service marketing

Video Editing & Production Support

Edit raw video footage into social-ready clips for Facebook, Instagram, and YouTube Shorts
Add captions, transitions, music, and branded elements to raw footage
Maintain brand consistency across all video output — tone, fonts, color treatment
Turn around edited video within 24 hours of receiving source material in most cases
Repurpose long-form video into short clips and platform-specific cuts

Graphic Design & Creative Assets

Design digital and print-ready assets: flyers, door hangers, mailers, promotional graphics, and seasonal campaign materials
Create branded templates for recurring content types to improve production speed over time
Maintain a library of approved brand assets, fonts, colors, and logo files for both companies
Produce social graphics, cover images, and profile assets as needed

Content Creation & Copywriting

Draft social media captions, post copy, and short-form content for both company accounts
Assist with blog posts, email newsletters, or promotional write-ups on an as-needed basis
Adapt tone and messaging between the two portfolio brands as needed
Use AI tools to accelerate content drafts — then refine, edit, and elevate the output to publish-ready quality

Workflow, Communication & Execution

Manage multiple concurrent projects across two companies and communicate priorities clearly
Receive direction asynchronously and execute with minimal follow-up needed
Proactively flag blockers, capacity constraints, or timeline risks — before they become problems
Maintain an organized file structure and content calendar so nothing falls through the cracks
Coordinate with the external SEO firm on an as-needed basis (website and landing pages are handled separately)

Required Qualifications

2+ years of hands-on experience in digital marketing, content creation, or a closely related role
Demonstrated ability to produce Meta/Facebook ads — copy, creative, and format adaptation
Proficiency with AI content tools (ChatGPT, Midjourney, or similar) as a production accelerator, not a replacement for judgment
Video editing competency in CapCut, DaVinci Resolve, Adobe Premiere, or equivalent
Graphic design skills sufficient for social and print assets (Canva, Adobe Express, Photoshop, or similar)
Strong written English — this person communicates directly with company principals and produces outward-facing content
Portfolio or work samples required — candidates without demonstrable creative output will not advance

Preferred Qualifications

Experience supporting multiple brands or clients simultaneously (agency background is a strong signal)
Familiarity with home services, trades, lawn care, pest control, or local service business marketing
Working knowledge of Meta Ads Manager — campaign structure, audience basics, creative specs
Experience managing or contributing to a content calendar across multiple accounts
Comfort working U.S. business hours or maintaining overlap with U.S. Eastern/Central time zones

Digital Marketing Content Specialist - 19849