Social Media & Content Manager Remote | Full-Time

About Us

We are a fast-growing direct-to-consumer telehealth company offering personalized hormone therapy, weight loss, longevity, and wellness programs for both men and women. Operating as two distinct but complementary brands — one focused on women's wellness, one on men's — we combine data-driven diagnostics with science-backed therapies, all delivered virtually and shipped directly to patients. With no membership fees, no hidden costs, and a dedicated health coaching model, we are redefining how people access proactive, root-cause healthcare.

About the Role

We have built a compelling product and a loyal patient base. The opportunity in front of this role is to turn that momentum into a growing, engaged community across Instagram, TikTok, Facebook, and YouTube — for two distinct audiences simultaneously.

This role exists because social media is one of the most powerful acquisition and retention channels in DTC health and wellness, and we are ready to invest in it intentionally. The person in this role will own content strategy and community engagement across both brands, ensuring the voice, tone, and messaging feel human, credible, and differentiated from the sea of generic wellness content.

This is not a post-and-schedule role. It requires someone who understands how to build trust with a health-conscious audience, can navigate content sensitivities around prescription products, and knows how to turn comment sections into conversion opportunities.

Key Responsibilities

Content Strategy & Planning

Develop and maintain monthly content calendars for both brands across Instagram, TikTok, Facebook, and YouTube
Identify content themes, campaign concepts, and platform-specific strategies aligned with product launches, seasonal trends, and audience interests
Stay current on relevant trends, platform changes, and cultural conversations — and identify when and how the brands should participate
Collaborate with marketing, design, clinical, and leadership teams to align content with broader company objectives and campaign launches

Content Creation & Execution

Write copy for posts, captions, short-form video scripts, and Stories across both brands
Generate content ideas across education, patient stories, provider expertise, wellness trends, and brand initiatives
Develop monthly Reddit-style educational articles and thought leadership content
Brief and direct creative assets in coordination with internal designers and videographers, including detailed creative briefs and production timelines
Repurpose long-form content (podcasts, webinars, journal articles) into social-native formats
Leverage AI tools — including Claude and ChatGPT — to support content ideation, drafting, and optimization

Community Management

Monitor and respond to comments, DMs, and mentions across all platforms in a timely manner
Escalate clinical or medical questions appropriately while keeping the brand voice consistent and warm
Identify and engage with brand advocates, patient success stories, and influencer opportunities

Performance & Reporting

Track content performance metrics including engagement, reach, follower growth, saves, and shares
Prepare monthly reporting and insights for leadership
Use performance data to inform content decisions, surface what is resonating, and recommend strategy adjustments
Help develop and execute social media growth initiatives

Required Qualifications

3+ years of social media management, content marketing, or digital marketing experience, with demonstrated ownership of strategy and execution
Proven experience managing multi-channel social presence across Instagram, TikTok, and Facebook
Strong copywriting skills with the ability to adapt tone across two distinct brand voices
Proficiency with AI content tools, including Claude, ChatGPT, or similar platforms
Experience working with designers and creative teams, including briefing and managing production timelines
Comfort working in a fast-paced, remote environment with a high degree of autonomy
Ability to analyze data and translate performance insights into action

Preferred Qualifications

Experience in consumer health, telehealth, wellness, beauty, or lifestyle brands — including familiarity with marketing sensitive or regulated health content responsibly
Short-form video experience (Reels, TikToks), including scripting and light on-camera direction
Familiarity with Reddit, community marketing, and social listening
Experience managing separate brand identities within the same company or product family
Experience building social media reports and performance dashboards

Ideal Candidate Profile

You are a self-starter who doesn't need to be handed a content calendar — you build it. You understand that social media for a health brand isn't just about looking good; it's about earning trust with an audience making real decisions about their bodies. You're equally comfortable crafting an educational caption about hormone therapy and responding empathetically to a patient comment at 7pm.

You think in content pillars, not just individual posts. You're genuinely curious about health and wellness — not because the job requires it, but because it shows in your work. You balance creative instinct with data literacy, communicate proactively across teams, and treat ownership as a default, not an exception.

Why Join Us

Ground-floor opportunity to shape the social presence of two fast-growing health brands
Remote-first company with a mission-driven team
Work directly with the founders and leadership team
High-visibility role with real autonomy and ownership

Social Media & Content Manager - 61027192080