Biena is looking for a Social Media Manager and Content Creator to bring the brand to life one scroll-stopping post at a time.

Biena Snacks

Biena is one of the fastest-growing brands in better-for-you snacking, pioneering the protein snack movement with award-winning Chickpea Snacks, and our new high-protein Crispy Edamame line. Distributed in 15,000+ stores including Whole Foods, Target, Sprouts, Costco, and Kroger, Biena Snacks are both delicious and truly nutritious.

What You Will Do

In this role, you will be the creative engine behind Biena's social presence, leading content creation, shooting and editing short-form video, executing strategy, and growing a large, die-hard fan base. This is a hands-on role for someone with a sharpened skillset in social media videography, an obsessive eye for what performs on TikTok and Instagram Reels, and a passion for pushing creative boundaries.
You will work directly with Biena's Head of Marketing and external agency partners to grow followers, build community engagement, and accelerate Biena's transformation into a social-first brand. Your ideas and creations will directly shape the trajectory of the Biena brand.

Responsibilities:

Concept, shoot, and edit a videos for TikTok and Instagram Reels
Manage creative asset development from concept to completion, including concepting, filming, editing, captioning, and publishing
Ideate and implement disruptive, platform-native social content to quickly build followers, reinforce brand positioning, and achieve brand objectives
Lead social copy across all platforms, maintaining a consistent, on-brand voice, tone, and messaging
Support the marketing team in creating visual graphics and other creative assets as needed
Accelerate Biena's transformation into a social-first brand, demonstrating vision for ways Biena can push boundaries, grab attention, and more deeply engage its target consumer
Translate performance data into actionable insights to continuously refine content strategy and maximize brand impact
Provide thought leadership on social trends and pop culture moments, identifying timely opportunities to insert the Biena brand into the conversation
Engage with Biena's communities on Instagram, TikTok, and LinkedIn, responding to comments and building authentic connections
Maintain the brand calendar, content planning and organization

Who You Are

This is a self-starter role for someone who is creative, collaborative, and driven. Someone who thrives in a fast-paced, mission-driven environment will fit right into Biena’s fun and collaborative team culture. If you want to have a real impact on how millions of Americans snack, this opportunity is for you.

Qualifications:

3–5 years of experience in social media, content creation, or digital marketing, ideally at a consumer brand
Proven, hands-on track record creating high-performing TikToks and Instagram Reels, including concepting, filming, and editing (portfolio/examples required)
A natural videographer and visual storyteller who can transform everyday snack moments into compelling, scroll-stopping content
Deep familiarity with platform-native trends on TikTok and Instagram; you understand what makes content feel authentic vs. overly produced
Highly motivated, collaborative, and a driven self-starter who thrives in a fast-paced environment
Passionate about the future of social media, cultural trends, and shifting audience behaviors
Excellent communication, copywriting, project management, and organizational skills
Experience creating graphics using Canva or similar tools; graphic design skills are a strong bonus
Experience with food-related content creation and comfort filming in a variety of settings
Passion for healthy eating, natural foods, food trends, and/or an active lifestyle
Ability to travel for work-related events and to work on-site at Biena HQ 3 days per week

Benefits

Competitive salary commensurate with experience
Healthcare & dental benefits
401(k)
Paid time off
A collaborative, fun, mission-driven team
Unlimited Biena Snacks