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Role: Head of Marketing
Priority Location: South Africa/LatAm
Working Hours: 8AM - 5PM (Mon - Fri) EST
Salary Range: $3,000 - $3,500 USD ($) (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)
Type of contract: Independent Contractor
Type of job: Remote

About the Role:

We’re looking for a high-caliber marketing leader to build and scale our marketing function from the ground up. This person will own key demand generation channels, help shape strategy, and eventually build a team around the role. The ideal candidate is senior-level, highly competent, experienced in the U.S. market, and comfortable taking ownership without needing close supervision. This is not a pure individual-contributor role. We need someone who can both execute and lead — someone who can think strategically, identify the right resources, and bring in the right people to help grow the function.

Key Responsibilities:

Lead marketing strategy and execution across LinkedIn, Meta ads, and cold email
Own and manage ad budgets with a focus on performance and ROI
Work closely with leadership to align marketing with company goals
Develop and refine messaging and positioning for a B2B audience
Coordinate with and manage graphic designers, copywriters, and other marketing support
Build out systems and processes that can support higher-volume marketing efforts
Recruit, manage, and develop a team of marketing specialists as needed
Ensure all marketing output is high quality, on-brand, and tailored to the U.S. business environment
Report directly to leadership with clear insights, recommendations, and performance updates

Required Qualifications & Skills:

Senior-level marketing experience, ideally with a strong track record in U.S. B2B marketing
Experience managing multi-channel campaigns, especially LinkedIn, Meta, and outbound email
Strong leadership ability and experience building or managing teams
Excellent English communication skills, written and verbal
A strategic thinker who can operate independently and make sound decisions
Someone who can bring structure, process, and expertise to a growing marketing function
Experience managing external resources or contractors is a plus

Preferred Qualifications & Skills:

Background in lead generation or demand generation
Experience in technical, healthcare, or service-based B2B businesses
Familiarity with scaling teams in fast-moving environments
Ability to evaluate and manage creative and copy talent

Why this Role Matters:

You will play a key role in helping the company move beyond ad hoc or outsourced marketing efforts and into a more scalable, in-house growth model. We need someone who can come in, assess what’s working, identify gaps, and build the team and systems needed to drive consistent results.

Head of Marketing - 61109951091