Own the voice of a fast-growing brand in health and wellness, where sharp strategy, honest storytelling, and real impact come together.

About Us

The company is a leading health and wellness company in the supplements category, focused on helping customers live healthier, happier lives. We deliver science-backed products made with natural, effective, and transparently sourced ingredients. Our clean-label supplements are free from artificial preservatives, colors, flavors, and fillers like wheat, soy, or corn, and are manufactured in a GMP certified, FDA-registered facility in the U.S. The company is one of the fastest-growing brands in the market. Our products are available in 10,000 retail stores, including Target, Amazon, Specialty Retailers and our DTC site. We continue to lead with innovation, launching new products.

If you're excited about joining a purpose-driven, high-growth company where your work directly makes a real impact, this is an opportunity for you. Work alongside a passionate and collaborative team. Our products are crafted with honesty and care and so is our culture.

What You Will Do

As Manager, Brand Strategy and Communications, you will own the company's brand strategy, positioning, and messaging architecture, translating business priorities and consumer insights into a clear, differentiated narrative across PR, eCommerce (Amazon), retail, and owned channels. You'll lead PR strategy, serve as the go-to source of truth for brand and messaging, and develop sharp briefs that help cross-functional teams move faster. Acting as a connector across product, growth, creative, and channel teams, you'll drive the alignment needed to bring integrated, performance-driven campaigns to life with speed and clarity.

Brand Strategy & Positioning:

Define and evolve brand positioning, differentiation, and competitive framing
Translate consumer insights, performance data, and category trends into brand strategy
Own target audience definition and ensure clarity of who the brand is built for
Ensure brand strategy is consistently reflected across all touchpoints and campaigns

Messaging & Narrative Architecture:

Own the end-to-end messaging framework, including master brand narrative, pillar messaging and proof points and product-level positioning and claims hierarchy
Translate business priorities (innovation, hero SKUs, retail moments, Amazon growth) into a clear messaging roadmap
Ensure messaging consistency across Amazon PDPs, retail materials, and campaigns

PR Strategy & Execution:

Set and lead PR strategy and storytelling priorities
Manage agency to drive meaningful media coverage, product launches, press moments, and award submissions.
Identify proactive storytelling opportunities (thought leadership, cultural hooks)
Ensure PR reinforces core brand positioning, not just campaigns

Integrated Marketing Communications (IMC):

Own the integrated communications calendar across launches, campaigns, and seasonal moments
Develop campaign messaging frameworks and ensure consistency across paid, organic, retail, and eCommerce
Partner with channel leads to translate brand strategy into execution

Creative & Brief Leadership:

Serve as the central owner of creative briefs
Ensure all briefs clearly define objective, audience, insight, and messaging
Align cross-functional stakeholders upfront to improve speed and quality of execution

Product & Innovation Storytelling:

Partner with product and R&D to translate features into clear, compelling consumer-facing benefits
Ensure product marketing ladders to overall brand positioning and narrative
Support innovation launches across Amazon and retail environments

Who You Are

You're a rare hybrid of brand strategist, product marketer, and communications leader - equally comfortable shaping positioning as you are driving performance. You know how to translate data and insights into actionable brand strategy, connecting creative storytelling with conversion and growth outcomes in a way that's both compelling and measurable. You thrive in fast-paced, high-growth environments and bring the project management rigor and stakeholder alignment skills to turn strategy into execution.

Qualifications:

8-10 years in brand strategy, brand communications, or integrated marketing
Experience in a CPG or omnichannel brand (Amazon + retail required)
Proven ability to develop brand positioning and messaging frameworks (not just execute)
Strong understanding of eCommerce content (PDPs, conversion messaging, creative performance)
Experience leading PR agencies and cross-functional teams
Strong strategic thinking paired with operator mindset (can both define and execute)
Exceptional writing, storytelling, and messaging clarity

Benefits

100% company paid medical, dental and vision premiums for employees.
401(k) with company match (up to 5%)
Unlimited Flexible Time Off
Monthly flexible wellness allowance
Short term disability, long term disability and AD&D coverage
Marketplace discount and free products
Paid Pregnancy & Parental Leave

We are committed to a diverse and inclusive workplace and encourage all qualified applicants to apply, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. While our job descriptions outline ideal qualifications, we recognize potential comes in many forms. If you believe in our work and have the foundational skills and experience that would contribute to our company culture and mission, we encourage you to apply.

Manager, Brand Strategy & Communications