Location: Claremont, Cape Town
Work model: Predominantly in-office, 4 days in-office with 1 remote day per week
Salary: R38 000 - R48 000 CTC

Why you'd want to work here..

Full-service digital agency with a strong performance marketing focus, working across health, wellness, e-commerce and lifestyle brands
Genuine team integration - leadership values visibility, collaboration and people who operate as true team members, not freelancers
Founders are hands-on and involved in the business
Long-term potential for the right person, with hiring decisions weighted towards character, accountability and integrity
Exposure to both local and international client work, including a dedicated offshore delivery team servicing a large UK agency

About our client..
Our client is a founder-led, full-service digital marketing agency managing a portfolio of exciting ecommerce and consumer brands. They're looking for a Paid Social Specialist to manage and optimise paid media campaigns across Meta, LinkedIn, TikTok, Pinterest and Snapchat, driving results and maximising ROI.

What the job involves..

Developing and executing paid social strategies across Meta, TikTok and LinkedIn
Building full-funnel strategies using audience-building techniques and CRM data
Utilising tracking tools such as Facebook Pixel, Google Tag Manager and UTM parameters
Conducting audience research to refine targeting and improve ad performance
Building and managing campaigns optimised for specific KPIs, including conversions and lead generation
Continuously optimising campaigns to improve KPIs, revenue and lead targets cost-effectively
A/B testing ad creatives, copy and targeting parameters
Generating performance reports using Data Studio and other connectors, with actionable insights for stakeholders
Collaborating with internal teams and clients to develop integrated marketing strategies
Managing budgets effectively, ensuring campaigns are delivered on time and within scope

What you need to be considered..

3-4 years' experience as a paid social media manager within an agency
Experience working with EU, UK or US brands
Proven track record managing paid social campaigns across multiple platforms with measurable results
Strong understanding of audience targeting, bidding strategies and campaign optimisation
Proficiency in Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, Pinterest Ads and Snapchat Ads Manager
Analytical mindset with experience using Google Analytics, Looker Studio or similar reporting tools
Strong communication and collaboration skills
Experience in A/B testing and data-driven decision-making
Knowledge of remarketing and conversion tracking strategies
Familiarity with privacy regulations including GDPR and CCPA

Bonus points if you..

Hold certifications in Meta Blueprint, LinkedIn Marketing or Google Analytics
Have knowledge of paid social automation tools and AI-driven campaign management
Have experience with Social Programmatic, Pinterest, Snapchat or Reddit