Creator Partnerships & Affiliate Growth Lead

Salary: $2500-$4000
Schedule : Mon-Fri EST (Normal Business Hours 8-4 or 9-5)
Independent Contract
Remote Job

About the Company

Our client is building a next-generation publishing platform at the intersection of AI, creators, books, and social commerce. Their mission is to help individuals transform ideas into published books and distribute them through modern social commerce channels, creating new opportunities for authors, creators, and consumers alike.

As the company scales, they are investing heavily in creator-led growth and affiliate partnerships. They are seeking a Creator Partnerships & Affiliate Growth Lead to own and scale a high-touch VIP creator program focused on driving product awareness, creator engagement, and revenue growth.

Role Overview

The Creator Partnerships & Affiliate Growth Lead will serve as the primary owner of a VIP creator program designed to cultivate relationships with high-performing TikTok Shop affiliates, BookTok creators, and social commerce influencers.

This is not an administrative or traditional virtual assistant role. The ideal candidate is a creator-facing revenue operator who understands partnerships, affiliate growth, relationship management, and creator engagement. They will be responsible for identifying opportunities, activating creators, managing campaigns, and helping creators maximize performance through data-driven insights and ongoing support.

The successful candidate will combine elements of account management, affiliate marketing, partnerships, creator relations, and growth operations into one highly impactful role.

Key Responsibilities

Creator Partnerships & VIP Program Management

Own the day-to-day execution of the VIP creator program
Manage a pipeline of high-potential creators, affiliates, and social commerce partners
Track creator status, commitments, follow-ups, sample requests, and campaign participation
Move creators through the lifecycle from prospect to active partner
Ensure every creator has clear next steps and ongoing engagement
Build strong long-term relationships with top-performing creators

Creator Outreach & Recruitment

Identify and recruit high-quality TikTok Shop affiliates and creator partners
Send personalized outreach and follow-up communications
Re-engage creators who have previously participated in campaigns
Qualify creators based on audience fit, performance metrics, content quality, and engagement
Clearly communicate the value proposition and benefits of participation
Convert creator interest into active campaign participation

Campaign & Product Launch Management

Build and manage creator launch groups for new product releases and campaigns
Match creators with products best suited to their audience and content style
Coordinate sample requests and campaign onboarding
Provide creators with briefs, talking points, content angles, and performance insights
Track campaign performance, posting activity, and creator engagement
Encourage repeat posting and long-term participation

Creator Relationship Development

Serve as a trusted point of contact for creators
Provide product recommendations and performance insights
Help creators identify opportunities to improve engagement and results
Escalate creator concerns or opportunities to leadership when necessary
Identify high-performing creators deserving of expanded opportunities and support

Reporting & Program Optimization

Maintain accurate CRM records and creator tracking systems
Monitor creator activity, campaign performance, engagement, and outcomes
Report on creator pipeline health and campaign performance
Analyze performance trends and identify improvement opportunities
Create and refine SOPs, outreach frameworks, and campaign processes
Continuously improve creator activation and retention strategies

Required Qualifications

2–8 years of experience in:
- Creator partnerships
- Influencer marketing
- Affiliate marketing
- Account management
- Customer success
- Partnerships
- Sales development
- Ecommerce operations
- Social commerce
Excellent written English communication skills
Strong relationship-building and account management abilities
Proven follow-up discipline and organizational skills
Ability to manage multiple conversations, campaigns, and priorities simultaneously
Experience working within CRM systems, Airtable, HubSpot, Notion, spreadsheets, or similar tools
Strong commercial judgment and ability to identify high-value opportunities
Ability to work independently with minimal supervision
Interest in creators, social commerce, ecommerce, media, publishing, or digital marketing

Preferred Qualifications

TikTok Shop experience
Influencer or affiliate program management experience
Experience working with U.S.-based creators and influencers
Ecommerce or social commerce background
Campaign launch and creator activation experience
Experience creating creator briefs or campaign materials
BookTok, publishing, media, or content industry exposure
Startup experience in fast-moving environments
Shopify, TikTok Shop Seller Center, affiliate platforms, or creator CRM experience
Experience utilizing performance data to guide creator campaigns

Success Metrics

Success in this role will be measured through:

Qualified creators contacted
Creator response rates
VIP creator activations
Active posting participation
Creator retention and repeat campaign participation
Campaign execution quality
Follow-up consistency
CRM accuracy and organization
Creator relationship strength
Revenue and performance growth generated through creator partnerships

What This Role Offers

Opportunity to build and scale a creator growth engine from the ground up
High ownership and visibility within a fast-growing business
Direct impact on revenue, creator growth, and product launches
Exposure to social commerce, affiliate marketing, creator partnerships, and AI-powered commerce
Collaborative entrepreneurial environment with significant growth potential

Ideal Candidate Profile

Excellent written English that feels natural for U.S. creator communication
Clear performance metrics from prior roles
Creator, influencer, affiliate, or partnerships experience tied to business outcomes
Strong attention to detail in their resume, summary, and communication
Evidence of being a top performer, not just someone with relevant responsibilities
Comfort with data, GMV, attribution, and performance-based incentives
Strong follow-up discipline
Scrappiness and willingness to grind
Excitement about helping creators grow their revenue

GMV Growth Incentive

The shop is currently doing approximately $350K/month in GMV.

There is a credible path to scaling meaningfully over the next 90 days by pitching, onboarding, and managing a small number of high-performing creators. A single high-performing creator can be worth approximately $100K/month in GMV, so onboarding and managing several of them could materially change the business.
We are open to a significant GMV-growth incentive for the right candidate.

A potential bonus structure would be approximately 1% of incremental GMV from managed creators, subject to attribution and margin guardrails.
For example:
$200K/month in incremental managed-creator GMV = $2K bonus
$500K/month in incremental managed-creator GMV = $5K bonus
$700K/month in incremental managed-creator GMV = $7K bonus
It is fair to say that the right candidate should have a credible path to consistently earning $2K/month or more in bonus commission, with substantially higher upside if they help us scale the creator program aggressively.

The right person should be excited by this upside. We want someone who is motivated by performance and wants to help build a creator revenue engine, not simply execute administrative tasks.

Creator Partnerships & Affiliate Growth Lead - 20027