Digital Marketing Specialist

Location: Remote
Employment Type: Full-Time
Working Hours: U.S. Eastern Time Business Hours
Reports To: Commercial Real Estate Team Leadership

About the Company

We are a growing commercial real estate organization focused on land acquisition, development opportunities, commercial leasing, investment sales, and property marketing throughout the Southeastern United States.

Our team operates in a fast-paced, entrepreneurial environment where marketing, technology, and business development intersect. We are looking for a highly capable Digital Marketing Specialist who can help modernize and scale our marketing efforts while supporting a growing commercial real estate division.

Please note: Company name will remain confidential during the recruiting process.

About the Role

This is not a traditional marketing coordinator role.

We are looking for a highly resourceful marketing generalist who can own marketing execution, marketing operations, CRM management, campaign deployment, commercial property marketing materials, and lead generation initiatives.

The ideal candidate is comfortable moving between creative work, data management, paid advertising, AI-assisted workflows, CRM administration, and marketing project execution.

You will work closely with leadership to help build and execute marketing initiatives that generate leads, support property marketing efforts, and improve operational efficiency.

This role is ideal for someone who enjoys taking ownership, figuring things out independently, and helping build systems rather than simply completing assigned tasks.

Key Responsibilities

Digital Marketing & Lead Generation

Manage and optimize Google Ads campaigns
Support paid social advertising initiatives
Assist with campaign setup, testing, optimization, and reporting
Create and deploy email marketing campaigns
Manage audience segmentation and targeting strategies
Monitor campaign performance and recommend improvements

Commercial Real Estate Marketing

Build and maintain Offering Memorandums (OMs)
Create listing packages and marketing materials
Update property marketing collateral
Research market data, demographics, traffic counts, and tenant information
Coordinate marketing launches for commercial listings
Ensure marketing materials remain accurate and current

CRM & Marketing Operations

Manage CRM databases and contact records
Maintain data accuracy and hygiene
Import, segment, and organize prospect lists
Support outbound marketing initiatives
Build and manage marketing workflows
Coordinate lead tracking and follow-up systems

AI & Automation Support

Utilize AI tools to improve content creation and marketing efficiency
Support implementation of AI-driven marketing campaigns
Help maintain automated communication workflows
Collaborate with external AI consultants and implementation specialists
Test and refine AI-generated outputs for accuracy and quality

Administrative & Project Support

Manage multiple projects simultaneously
Coordinate marketing requests from leadership
Track deadlines and deliverables
Maintain marketing asset libraries
Document processes and workflows
Support special projects as needed

Required Qualifications

3+ years of digital marketing experience
Experience managing Google Ads campaigns
Experience with CRM platforms
Strong written and verbal English communication skills
Experience working with marketing automation tools
Strong organizational and project management skills
High attention to detail
Ability to work independently with minimal supervision
Comfortable working in a fast-moving entrepreneurial environment

Preferred Qualifications

Commercial or residential real estate experience
Experience creating Offering Memorandums (OMs)
Experience with Canva
Experience with GoHighLevel
Experience with AI-powered marketing tools
Experience managing email and SMS campaigns
Experience supporting small business or entrepreneurial teams

Success in the First 90 Days

Successfully manage active marketing initiatives
Improve CRM organization and marketing workflows
Produce commercial property marketing materials independently
Launch and optimize marketing campaigns
Become the primary owner of day-to-day marketing execution
Support implementation of new AI-enabled marketing processes

Digital Marketing Specialist - 61024802089