Senior UI Designer

Role Summary

The purpose of this role is to drive design direction across websites, marketing pages, and digital products from early concept through final handoff within a small, focused creative agency and digital production shop. The successful candidate will set the quality standard for the design team, build scalable systems, and work directly with clients and strategists to deliver interfaces that are visually distinctive, technically achievable, and optimized using analytics and data.

Key Details

Employment Type: Full-time
Seniority Level: Senior
Location: Remote (Americas timezone required for overlap with New York City hours)
Working Hours: 9:00 AM – 6:00 PM ET, Monday – Friday
Start Date: ASAP
Salary or Rate: Full-time salary based on location & skill level, plus performance-based bonuses

Role Responsibilities

UX/UI Design | Component Library | Design System

Lead design direction for websites, landing pages, and digital product interfaces from concept through delivery.
Craft visually distinctive UIs and interaction design that elevate brand perception and convert, ensuring every component, state, micro-interaction, and transition feels intentional and polished.
Build and own design systems and component libraries that scale across projects and clients.
Design across web and product contexts, moving comfortably between a marketing site and a complex app interface in the same week.
Design with deep visual development fluency (e.g., Webflow environments), anticipating how layouts, interactions, and CMS structures will be built before development begins.
Collaborate closely with front-end and Webflow developers throughout the process, not just at handoff.
Present work to clients with clarity and confidence, and facilitate design feedback sessions.

Conversion Rate Optimization (CRO) and Analytics

Plan, design, and ship CRO experiments across marketing sites and product funnels, applying several years of hands-on experience driving measurable lift.
Read and interpret behavioral and quantitative data from tools like Google Analytics 4, Google Tag Manager, Hotjar, Microsoft Clarity, and Mixpanel to identify friction, drop-off, and opportunities.
Form hypotheses, define success metrics, design test variants, and partner with developers to implement A/B and multivariate tests in Optimizely, VWO, Webflow, or similar platforms.
Map and instrument conversion funnels end-to-end, from acquisition through activation, including event tracking specs and dataLayer requirements.
Translate analytics findings into design recommendations the team can act on, and close the loop by reporting on what worked, what didn’t, and what to test next.

Project Management

Lead design timelines end-to-end, coordinating with developers, strategists, and clients.
Scope design work accurately and communicate tradeoffs when priorities shift.
Keep projects moving without losing quality, knowing when to push for more time and when to make the call.
Run structured handoffs that leave no room for ambiguity, applying the same level of precision to QA by reviewing every breakpoint, state, edge case, and interaction before launch.

Strategic Thinking and Problem Solving

Bring a strategic perspective to design decisions, considering user goals, brand positioning, conversion outcomes, and business outcomes alongside aesthetics.
Contribute to discovery and briefing, helping define the right problem before designing the solution.
Identify upstream issues, content gaps, unclear hierarchy, structural problems, and conversion blockers before they show up in reviews.
Push back when a brief is underdeveloped and come back with a sharper point of view.

Systems and Process

Build and maintain design standards, Figma file conventions, and component library infrastructure, treating the system as a product that is versioned, documented, and audited regularly.
Document design decisions and patterns for reuse across the team.
Establish and evolve design review and QA processes.
Mentor junior designers through direct feedback, structured critique, and clear examples.

Content & Case Studies

Contribute to written design insights and content for agency case studies and publication channels.

Required Skills & Experience (Hard Skills)

Language

English: Fluent or native proficiency with strong presentation skills and client-facing experience.

Required Core Competencies

Figma: Advanced proficiency in slots, components, auto layout, variables, variants, and prototyping.
UI Design for Web: Complex responsive layouts, typography systems, and visual hierarchy at scale; a portfolio demonstrating exceptional craft, refined typography, considered spacing, and expressive visual language.
UI/UX for Digital Products and Apps: Strong portfolio of work across both web and product contexts.
Interaction Design Fluency: Hover states, transitions, motion, micro-interactions, and complex prototypes that communicate intent before development.
Conversion Rate Optimization (CRO): Multiple years of CRO experience with a track record of running tests, optimizing funnels, and shipping changes that moved metrics on production sites and products.
Analytics Tooling: Hands-on experience with web and product analytics tooling (GA4, GTM, Hotjar/Clarity, Mixpanel/Amplitude).
Data Validation: Comfortable specifying tracking requirements, reading reports, and validating data capture before drawing conclusions.
A/B Testing: Experience designing and implementing A/B tests (hypothesis, variant design, success criteria, post-test analysis).
Visual Development Platforms (e.g., Webflow): Deep understanding of how visual frameworks structure layouts, breakpoints, interactions, and CMS-driven content.
Design Systems: Ability to build, maintain, and document a component library from scratch.
User Flows & Information Architecture: Comfortable mapping full experiences, not just individual screens.
Design Handoff: Organized, thorough files with clear specs, states, and annotations.
Accessibility: Fundamental knowledge of WCAG guidelines.
User Research & Usability Testing: Ability to plan and run research sessions and interpret results.
Brand Identity & Interfaces: Experience with brand identity visual systems and designing for content-heavy/data-rich interfaces.

Nice to Have

Direct builder experience in Webflow or visual code platforms.
Advanced motion tools (After Effects, ProtoPie).
AI-assisted design and concepting workflows.
3D and spatial UI tools (e.g., Spline).
Data visualization and dashboard UI design.
E-commerce UX (checkout flows, conversion patterns).
Workshop facilitation and UX writing experience.

Key Attributes (Soft Skills)

Taste and Detail-Oriented: Leads with taste, obsesses over details, and treats every screen as part of a system.
Data-Driven Communicator: Defends design decisions using metrics and user data rather than pure opinion.
Self-Directed & Async Communicator: Functions autonomously in distributed remote settings with strong written/spoken communication skills.
Meticulous & System-Obsessed: Strong attention to detail and QA discipline; natural tendency to document and scale solutions.
Analytically & Creatively Balanced: Equally comfortable in Figma refining kerning or analyzing funnel conversion metrics in a spreadsheet.

Why This Role

This position offers direct mentorship, access to real client projects from day one, and a clear path to senior impact. Sitting within a small, focused creative team that treats design as a key business driver, the role allows the successful candidate to own real outcomes and shape design direction from initial brief through product launch.

Benefits & Offerings

15 days paid time off (PTO)
12 company-wide mental health days per year
All local holidays included

Senior UI Designer - 61625577764