Role: Senior AI-driven Marketing Systems & Operations Lead

Priority Location: South Africa and Latin America

Working Hours: 9AM - 5PM (Mon - Fri) UK time

Salary: (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor

Type of job: Remote

About the Company:

A fast-growing UK-based marketing agency supporting restaurant and hospitality brands with social media, content, and digital growth.

About the Role

We are looking for an execution-heavy, technically demanding Senior Lead to run our marketing engine end-to-end across ~10 distinct restaurant and hospitality brands.

This is not a strategy, team-management, or entry-level prompting role. You will act as the final line of defense and sole builder—owning day-to-day operations, martech infrastructure, and client-facing AI systems without oversight. You must be as comfortable debugging API integrations and error logs as you are ensuring content runway health and brand accuracy before deliverables reach paying clients.

What You Will Do

End-to-End Campaign Execution: Run campaigns end-to-end across ~10 restaurant brands using advanced technical software and deep marketing skills—managing content runway health, scheduling pipelines, and tracking delivery through to fulfillment.
Client-Facing AI Automations & Agent Deployment: Build, click-test, and maintain localized ManyChat DM and comment flows, as well as per-client AI agents, ensuring all outputs adhere strictly to each brand’s source of truth.
MarTech Infrastructure Administration: Oversee Meta Business Partner access, Buffer channel wiring, and third-party integrations. Troubleshoot technical outages systematically using error logs and step isolation, not guesses.
Advanced AI Operations & Editing: Use Claude and advanced LLMs as high-volume power tools while serving as the rigorous human editor who verifies every AI-generated deliverable against real-world facts before publication.
Ad-Hoc Technical Project Delivery: Deliver complex, client-ready technical builds directly to clients—including landing pages, booking-flow fixes, outreach campaigns, and data extractions.
Systemic Problem Solving: Spot the root cause behind operational failures, write clear runbooks, and build permanent process guardrails to eliminate recurring mistakes.

Required Qualifications & Technical Skills

Software-Engineering-Adjacent Background: Real experience administering martech stacks, maintaining custom scripts or automations, and solving messy technical problems independently.
Software & Systems Agility: Fluency with everyday technical tools and concepts, including APIs, DNS basics, browser automation, screen-recording tools, and complex file management.
Advanced AI & Workflow Expertise: Practical experience deploying custom AI agents, building structured prompt architectures, and maintaining automated AI systems beyond basic chat interfaces.
Obsessive Quality Control: Extreme attention to detail. You build, click-test, and sanity-check all deliverables end-to-end before a paying client sees the result.
Assertive, Fast Communication: A direct, sharp, and authoritative communication style that builds immediate client credibility and allows you to stand behind your recommendations
Solo Builder Mindset: Proven ability to roll up your sleeves and execute technically end-to-end without relying on a support team or manager to catch routine mistakes.

Automatic Disqualifiers (We Will Reject Candidates Who):

Are Beginner AI Users: Candidates whose AI experience is limited to standard prompting, Canva/CapCut AI tools, simple Claude skills, or building just 1–2 basic ManyChat flows without agent deployments or system-level knowledge.
Rely on Unvetted AI: Candidates who push AI outputs directly to production without verifying facts, resulting in generic, unthoughtful, or inaccurate content.
Require Handholding: Candidates who require management to step in and fix caption errors, scheduling mistakes, or client requests where information was already on file.
Are Light on Technical/Systems Experience: Pure creative or traditional marketers who lack hands-on experience with software settings, error logs, and integrations.
Are Senior Managers Without "Hands-On" Execution: Experienced leaders who have relied on underlying teams to do the technical building and struggle to roll up their sleeves.
Lack Independent Execution: Candidates who cannot give recommendations they fully stand behind and execute entirely on their own.

Who You Are (The Ideal Candidate)

You have had full end-to-end responsibility not just for campaign strategy or creative, but for building campaigns technically.
You value speed and extreme precision, taking pride in being the last pair of eyes before a client sees the result.
When faced with a system failure, you don't just patch the symptom—you fix the class of problem by writing the runbook, adding the guardrail, and killing the recurrence permanently.

C.G Senior AI-driven Marketing Systems & Operations Lead- 61817595681