About the Job:
The Cards Product Management Specialist will be responsible for driving the strategic development,
commercialization, and lifecycle management, covering both core and co-branded products, with a focus on
delivering sustainable revenue growth, improved customer engagement, and portfolio profitability while ensuring
full regulatory compliance; the role includes end-to-end ownership of product strategy and execution— from
defining CVPs and launching products to optimizing performance—alongside managing co-brand partnerships,
fulfilling contractual obligations, and maximizing sponsorship value through integrated product and marketing
strategies, while acting as a central coordinator across internal and external stakeholders to ensure seamless
execution and delivery of measurable business outcomes.
Responsibilities:
• Sponsorship Partnership Management
• Support in managing the relationship with the sponsorship partner
• Support in ensuring contractual obligations is fulfilled, including branding exposure, asset utilization, and
milestone delivery.
• Coordinate with legal, marketing, and product teams to align sponsorship terms with business objectives.
Stakeholder Engagement
• Act as the central point of contact for internal teams (e.g., marketing, product, analytics) and external
vendors.
• Facilitate steering committees and milestone meetings with senior management to ensure alignment and
timely execution.
• Drive cross-functional collaboration to support campaign development and execution. Product
Development
• Lead the design and rollout of innovative card products tailored to market needs.
• Define product value propositions (CVPs) and pricing strategies.
• Collaborate with cross-functional teams (marketing, sales, operations, compliance) to ensure successful
product launches
• Guide and support in executing strategies aimed at generating revenue through products in alignment with
consumer banking strategy.
• Supports the commercialization of new products and launch of new products and solutions, by
recommending pricing, providing sales tools and training the sales team to ensure knowledge transfer
resulting in successful sales in partnership with acquisitions
• Develop strong bonds with clients that endure beyond a particular assignment, serves as a go-to resource
for client staff, is sought out for knowledge of industry and firm
• Identify new business opportunities to support clients.
• Manage integration with card processing systems, switches, and vendors.

• Provide technical support for card applications and resolve operational issues
• Ensure seamless delivery of regulatory changes and compliance adherence Asset Leveraging & Campaign
Development
• Identify opportunities to activate sponsorship assets (e.g., branding rights, experiences) across cardholder
segments.
• Develop compelling campaign concepts that integrate sponsorship elements to boost card usage and
engagement.
• Prepare business cases, creative briefs, and customer communication plans for each campaign.
Performance Tracking & Optimization
• Monitor campaign performance using dashboards and KPIs (e.g., spend uplift, activation rates, engagement
metrics).
• Coordinate with analytics teams to extract insights and optimize future campaigns.
• Report progress to stakeholders and adjust strategies based on performance outcomes. KPIs
• Sales and Acquisition growth
• Spend, ENR and Revenue growth from card products
• Successful execution of marketing campaigns
• Customer satisfaction and superior customer experience
• Timely and effective product roll-out and commercialization
Requirements:
• Mandatory: Experience of product launches, CVP development, SAMA regulations knowledge
• Mandatory: Co-brand Partner Relationship Management
• Mandatory: Profitability and cost optimization
• Mandatory: Knowledge of cards (Debit, Credit and Prepaid) profitability and key metrics
• Bachelor’s or Master’s degree in Business, Finance, Marketing, or related field.
• Strong understanding of card payments, processing systems, and regulatory environments.
• 10 to 15 years of proven experience in product development, portfolio management, and cross-functional
collaboration.
• Excellent analytical, communication, and stakeholder management skills.
• Relevant: 10 - 15 Years Cards Product/Portfolio Management
• Relevant: Co-brand Card Product Launches
• Relevant: Process/Policy Revamp

Co-Branded Cards Product Management Specialist