Position Overview

We are seeking an experienced and visionary Marketing Director – Automotive to lead the marketing strategy for a leading automotive business in Qatar. The role is responsible for building strong brand equity, driving vehicle sales, strengthening customer engagement, and positioning the company as a market leader across passenger, commercial, or luxury vehicle segments.

The ideal candidate will bring deep automotive marketing expertise, strong regional GCC experience, and a proven track record of driving both brand desirability and measurable sales performance.

Key Responsibilities

Develop and execute a comprehensive automotive marketing strategy aligned with sales and business objectives
Lead brand positioning for vehicle portfolios, including new launches, model updates, and seasonal campaigns
Plan and execute 360° marketing campaigns across digital, ATL, BTL, CRM, and experiential channels (test drives, auto shows, activations)
Drive lead generation and conversion strategies in collaboration with sales and dealership networks
Oversee digital marketing performance including SEO, SEM, paid media, social media, and automotive marketplaces
Manage product marketing strategy for new vehicle launches, ensuring strong market penetration and awareness
Conduct market intelligence, competitor benchmarking, and customer insights analysis within the GCC automotive sector
Develop customer lifecycle and retention programs (service campaigns, loyalty programs, aftersales marketing)
Manage relationships with creative, media, PR, and event agencies
Oversee marketing budgets, ensuring optimal ROI and efficient media spend allocation
Collaborate with OEMs, distributors, dealerships, and regional partners (if applicable)
Lead, mentor, and develop a high-performing marketing team
Track KPIs including leads, showroom traffic, conversion rates, and campaign ROI

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
10–15+ years of marketing experience, with at least 5+ years in a senior leadership role
Strong automotive industry experience (OEM, distributor, or dealership environment preferred)
Proven success in automotive brand management and vehicle launch campaigns
Strong understanding of GCC automotive market dynamics, especially Qatar and surrounding regions
Expertise in digital performance marketing and CRM-driven sales funnels
Strong leadership, communication, and stakeholder management skills
Analytical mindset with strong commercial acumen
Fluency in English required; Arabic is an advantage

Preferred Experience

Luxury, premium, or high-volume automotive brands
Experience working with dealerships, distributors, or OEM networks
Strong background in product marketing and model lifecycle campaigns
Experience in managing large-scale marketing budgets and multi-agency ecosystems
Knowledge of automotive aftersales marketing strategies