We're a leading recruitment company in Sri Lanka looking for a Sales Manager - HORECA for a leading FMCG company based in Colombo.

Are you a results-driven sales professional with a passion for building strong customer relationships in the hospitality industry? We are looking for an experienced Sales Manager – HORECA to join a leading organization and drive business growth across the Hotels, Restaurants, and Catering (HORECA) sector.

Key Responsibilities:

Develop and execute sales strategies to achieve revenue and market share targets within the HORECA channel.
Build and maintain strong relationships with hotels, restaurants, cafés, caterers, and key institutional customers.
Identify new business opportunities and expand the customer portfolio.
Manage key accounts while ensuring exceptional customer service and long-term partnerships.
Negotiate commercial agreements and ensure profitable business growth.
Monitor market trends, competitor activities, and customer requirements to identify growth opportunities.
Collaborate with internal teams to ensure timely product availability and excellent service delivery.
Prepare sales forecasts, budgets, and performance reports for management.

Requirements:

Bachelor's Degree or Professional Qualification in Sales, Marketing, Business Management, or a related field.
Minimum 5 years of experience in sales, with at least 2 years in the HORECA channel.
Proven track record of achieving and exceeding sales targets.
Strong network within the hotel, restaurant, catering, and food service industry will be a distinct advantage.
Excellent negotiation, communication, and relationship management skills.
Strong commercial acumen and analytical abilities.