Job Summary

We are seeking an experienced Adobe Launch & Analytics Consultant to implement and manage end-to-end digital tracking, analytics, and customer data activation across the Adobe Experience Cloud. The ideal candidate will have hands-on expertise in Adobe Launch, Adobe Analytics, Adobe Experience Platform (AEP/CDP), Customer Journey Analytics (CJA), and Marketo integration, enabling seamless customer journey tracking and actionable business insights.

Key Responsibilities

Implement and manage Adobe Launch (DTM/Tags), including rules, data elements, extensions, and event tracking.
Configure Adobe Analytics (eVars, props, events, report suites, dashboards, KPIs, attribution, and funnel analysis).
Design and maintain data layer architecture and ensure accurate tag implementation.
Integrate Adobe Experience Platform (AEP/CDP) using Web SDK, XDM schemas, datasets, identity resolution, and audience activation.
Configure Customer Journey Analytics (CJA) to deliver cross-channel journey insights and attribution reporting.
Integrate Marketo with Adobe Analytics and AEP for campaign tracking, lead lifecycle management, and audience activation.
Ensure data quality through tag validation, debugging, governance, consent management, and GDPR/PDPA compliance.
Collaborate with product, marketing, and engineering teams to optimize digital analytics implementations.

Required Skills

Adobe Launch (DTM), Tag Management, Data Layer Implementation
Adobe Analytics (eVars, Props, Events, Report Suites)
Adobe Experience Platform (AEP/CDP), Web SDK, XDM Schemas
Customer Journey Analytics (CJA)
Marketo Integration
JavaScript, HTML, Browser Debugging Tools
Attribution Modeling, Funnel Analysis, Customer Journey Tracking
Data Governance, Consent Management, Tag Auditing

Good to Have

Experience with Adobe Experience Cloud ecosystem
REST APIs and CRM integrations
Marketing Automation
Agile delivery experience