Job Description: Marketing Manager / Head of Marketing

Location: Sri Lanka

Department: Brand & Marketing

Employment Type: Full-time

Job Summary

The Marketing Manager / Head of Marketing is responsible for crafting, driving, and scaling the brand strategy and customer acquisition funnels for a high-velocity, 24/7 on-demand digital grocery and quick-commerce platform. This role focuses heavily on digital brand acceleration, customer retention, growth marketing, and multi-channel campaign management. The position serves as the primary strategic driver to increase order volumes, enhance daily customer lifetime value, and lead cross-functional campaigns alongside major multi-national FMCG partners and major third-party delivery aggregators.

Key Responsibilities

Strategic Growth & Positioning: Formulate and execute comprehensive annual marketing calendars, overarching brand positioning strategies, and innovative quick-commerce user acquisition models.
Digital & Performance Marketing: Oversee end-to-end performance marketing efforts, optimizing paid digital advertising, App Store Optimization (ASO), conversion rate optimization (CRO), and targeted CRM/push notification push cycles.
Aggregator & Partner Co-Marketing: Design and execute strategic co-marketing campaigns and localized digital banners in close alignment with major food/grocery delivery aggregators and international FMCG brands.
Data-Driven Campaign Management: Constantly evaluate marketing ROAS (Return on Ad Spend), monitor customer acquisition costs (CAC), and track user behaviors to implement data-backed promotional offerings.
Public Relations & Brand Excellence: Lead public relations, manage go-to-market consulting relationships, and spearhead entries for national/regional corporate and brand excellence platforms to cement the brand's industry leadership.
Creative & Content Direction: Supervise social media managers and creative design teams to produce highly engaging, youth-centric, and real-time digital content tailored for 24/7 retail convenience.

Candidate Profile

Education: Bachelor’s degree in Marketing Management, Business Administration, or an equivalent professional qualification (e.g., CIM, SLIM, or Digital Marketing specialization).
Experience: 5+ years of progressive marketing experience, with a proven track record of handling high-volume consumer apps, digital retail platforms, modern e-commerce, or fast-moving digital consumer goods (FMCG).
Domain Knowledge: Expert understanding of quick-commerce dynamics, high-frequency customer behaviors, hyperlocal targeting, and flash sales campaigns.
Technical Prowess: Strong familiarity with web/app analytics tools, digital ad platforms, and cohort retention reporting.
Leadership Style: An energetic, hands-on, and highly agile team leader capable of driving marketing initiatives under fast-changing digital environments.

Marketing Manager/Head of Marketing