Partnerships & Affiliate Marketing Manager

Location: Remote

Position Summary

The Partnerships & Affiliate Marketing Manager will own the strategy, execution, and growth of the company's partnership ecosystem. This role is responsible for recruiting, onboarding, managing, and optimizing relationships with influencers, ambassadors, affiliates, creators, strategic partners, and referral partners to drive customer acquisition, brand awareness, and revenue growth.

This person will serve as the primary owner of our affiliate platform (Impact.com), creator partnerships, ambassador program, user-generated content (UGC) initiatives, and partner communications, while collaborating closely with Marketing, Growth, Customer Experience, and Creative teams.

We are a rapidly growing U.S.-based health and wellness company.

Responsibilities

Affiliate Program Management

Own and manage our Impact.com affiliate platform
Recruit high-quality affiliate partners
Onboard new affiliates
Maintain affiliate communications
Optimize partner performance
Create promotional calendars
Monitor commissions and payouts
Identify new affiliate opportunities
Develop affiliate incentives and contests

Influencer Marketing

Identify and recruit influencers aligned with our brand
Negotiate partnerships
Coordinate campaign deliverables
Track campaign performance
Manage influencer contracts
Build long-term creator relationships
Source micro and macro influencers
Develop evergreen influencer programs

Ambassador Program

Recruit brand ambassadors
Build ambassador community
Create engagement initiatives
Manage ambassador communications
Coordinate product seeding
Measure ambassador ROI
Develop referral incentives

UGC (User-Generated Content)

Recruit UGC creators
Manage content briefs
Coordinate product shipments
Collect usage rights
Build a UGC content library
Organize creative assets
Partner with paid media to repurpose top-performing content

Strategic Partnerships

Develop relationships with health coaches, gyms, wellness clinics, functional medicine providers, corporate wellness programs, medical professionals, content publishers, podcasts, newsletters, and community organizations.

Campaign Management

Coordinate launches
Manage promotional calendars
Track campaign performance
Ensure partner compliance
Maintain campaign documentation
Develop promotional toolkits

Reporting & Analytics

Monitor and report on affiliate revenue, influencer ROI, customer acquisition cost (CAC) by partner, return on ad spend (ROAS) where applicable, referral revenue, conversion rates, average order value (AOV), customer lifetime value (LTV), new partner growth, and top-performing creators and affiliates.

Provide monthly performance reports and recommendations for optimization.

Cross-Functional Collaboration

Partner with Marketing, Creative, Paid Media, Customer Experience, Clinical, Compliance, and Operations to ensure successful execution of campaigns and partnerships.

Qualifications

4+ years in affiliate, influencer, partnership, or performance marketing
Experience with affiliate platforms (Impact.com preferred)
Experience managing influencer campaigns
Strong project management skills
Excellent communication and negotiation skills
Highly organized with attention to detail
Comfortable analyzing campaign performance and making data-driven decisions
Experience in DTC, healthcare, wellness, or subscription businesses preferred

Success Metrics (KPIs)

Monthly affiliate revenue
Partner-attributed revenue
Number of active affiliates
Number of active influencers
New partners recruited
Revenue per partner
Cost per acquisition (CPA)
Return on investment (ROI) by partnership
UGC assets created per month
Affiliate activation rate
Influencer campaign performance
Referral program growth
Overall contribution to new customer acquisition

Partnerships & Affiliate Marketing Manger - 62616632722