Lifecycle Marketing & CRM Associate (Email & SMS Automation)

Location: Remote Employment Type: Full-Time Reports To: VP of Growth & Customer Experience / Head of Growth

About the Company

We are a rapidly growing U.S.-based precision medicine and longevity company helping men and women optimize their health through personalized care, advanced diagnostics, hormone optimization, metabolic health, weight management, and evidence-based treatment plans.

We operate a direct-to-consumer, subscription-based telehealth model, which means the patient relationship doesn't end at the first purchase — it begins there. Refills, adherence, re-testing, and long-term engagement are central to both patient outcomes and the business. Owned channels are how we stay in that relationship at scale.

About the Role

This role exists to build and run the day-to-day email and SMS automation that keeps our patients engaged from first touch through long-term retention.

You'll work under the direction of our growth team, who set the lifecycle strategy and priorities. Your job is to bring those programs to life in HubSpot: building the workflows, setting up the segments, scheduling the sends, running the tests, and reporting on how everything performs. Where the strategy is defined, you own the execution.

This is a hands-on role for someone early in their lifecycle marketing career who is strong in HubSpot, highly organized, and wants to grow into broader ownership over time. You'll get direct exposure to how a subscription healthcare business drives retention and lifetime value, with a clear path to expand your scope as you demonstrate results.

Key Responsibilities

Email & SMS Automation (Execution)

Build and maintain automated email and SMS workflows in HubSpot based on defined lifecycle plans
Set up trigger-based flows tied to patient behavior and lifecycle stage
Schedule and deploy campaign and automated sends accurately and on time
Quality-check every send for correct segmentation, links, personalization, and timing

Lifecycle Program Support

Build and maintain the workflows behind our core lifecycle programs, including:

Lead nurture and pre-purchase follow-up
Welcome and patient onboarding
Checkout and cart abandonment recovery
Subscription enrollment and refill reminders
Retention, win-back, and reactivation flows
Cross-sell and upsell sequences across care categories

Segmentation & List Management

Build and update audience segments based on behavior and lifecycle stage
Maintain list hygiene, suppression rules, and preference/unsubscribe management
Help keep CRM data clean and organized

HubSpot Day-to-Day Management

Handle day-to-day setup and maintenance of workflows, lists, and properties in HubSpot
Keep the automation environment organized and well-documented
Monitor deliverability and flag issues to the growth team

Testing & Reporting

Execute A/B tests on subject lines, content, timing, and cadence as directed
Build and maintain performance reports on opens, clicks, conversions, and revenue by send
Track lifecycle KPIs (retention, subscription conversion, LTV) and surface insights and patterns

Compliance (Support)

Follow established guidelines for CAN-SPAM, TCPA, and SMS consent
Keep consent, preference, and unsubscribe handling accurate
Flag any messaging or compliance concerns to the growth and clinical teams

Cross-Functional Coordination

Coordinate with Creative on assets and copy
Work with Growth on campaign timing and funnel handoffs
Check details against the real patient journey with Customer Experience and Clinical

Required Qualifications

1–3 years in email marketing, lifecycle marketing, CRM, or marketing automation
Hands-on experience building workflows and automations in HubSpot
Familiarity with both email and SMS execution
Solid understanding of segmentation, list hygiene, and deliverability basics
Highly organized and detail-oriented, with strong quality-control habits
Comfortable reading performance data and reporting on results

Preferred Qualifications

Experience in DTC, subscription, e-commerce, or telehealth
HubSpot certifications (Marketing Hub, Marketing Automation)
Basic email HTML and template editing
Exposure to healthcare, wellness, or other regulated messaging environments

Ideal Candidate Profile

You are:

Highly organized and detail-oriented — you double-check your work before it ships
Genuinely strong in HubSpot and eager to deepen that expertise
Reliable and self-directed on execution once priorities are set
A clear communicator who asks good questions and flags issues early
Data-curious — you like seeing how a send performed and what it means
Early in your career and motivated to grow into broader lifecycle ownership

Why Join Us

This is a chance to build real lifecycle marketing skills inside a fast-growing subscription healthcare company. You'll work directly with growth leadership, own the execution of programs that drive patient engagement and retention, and have a clear runway to take on more as you prove yourself.

If you're strong in HubSpot, sweat the details, and want to grow into a lifecycle marketing career, we'd love to hear from you.

Lifecycle Marketing & CRM Associate (Email & SMS Automation) - 62616634703