Director of Marketing / VP of Marketing

Location: Remote (LATAM Preferred)
Job Type: Full-Time
Reports To: CEO

About the Company

We are a globally recognized leader in online health and wellness education with more than 30 years of experience empowering individuals to transform their lives through education. Serving students in over 180 countries, we offer industry-leading certification programs, specialized wellness courses, and a growing portfolio of digital learning experiences.

Following a successful period of growth and transformation, we're expanding our leadership team and looking for an exceptional marketing leader to help shape the next chapter of our business. Our company combines the agility of a startup with the stability of an established organization, creating an environment where innovative thinking, data-driven decision-making, and hands-on execution thrive.

About the Role

We are looking for an experienced Director of Marketing or VP of Marketing to lead our entire marketing function and drive sustainable business growth.

This is a true player-coach role. You'll be responsible for setting marketing strategy while remaining deeply involved in execution across acquisition, lifecycle marketing, conversion optimization, content, paid media, partnerships, and brand.

You'll work closely with the CEO and collaborate across Product, Sales, Creative, and Operations to build a high-performing marketing engine that delivers measurable business results.

This role is ideal for someone who enjoys rolling up their sleeves, thrives in lean organizations, embraces AI-powered workflows, and has experience marketing high-consideration consumer products with long sales cycles.

What You'll Be Responsible For

Growth & Revenue

Own the overall marketing strategy and execution across all acquisition and retention channels.
Manage the marketing budget and optimize performance against CAC, LTV, ROAS, conversion rate, and revenue targets.
Develop and execute growth initiatives that drive customer acquisition and enrollment.
Identify and test new acquisition channels and growth opportunities.
Lead marketing experimentation and continuously optimize campaign performance.

Performance Marketing

Oversee paid media across Google, Meta, Bing, and emerging advertising platforms.
Partner with external agencies while maintaining ownership of performance and results.
Optimize paid campaigns through data analysis, creative testing, and audience segmentation.
Monitor attribution, reporting, and channel profitability.

Lifecycle Marketing

Own the customer lifecycle from lead generation through enrollment and retention.
Build and optimize automated email, SMS, and nurture campaigns.
Improve lead conversion across long buying journeys.
Develop customer segmentation strategies that improve engagement and lifetime value.

Website & Conversion Optimization

Lead website optimization initiatives to improve conversion rates.
Partner with internal stakeholders and CRO specialists to improve landing pages and user experience.
Enhance customer journeys across all digital touchpoints.
Increase conversion through continuous testing and optimization.

Content & Brand

Oversee content strategy across blogs, webinars, social media, video, and educational resources.
Strengthen brand messaging and storytelling across every marketing channel.
Develop compelling customer success stories, testimonials, and case studies.
Ensure consistency across all marketing communications.

Partnerships & Influencer Marketing

Grow affiliate and influencer partnerships within the health and wellness space.
Build strategic relationships that expand brand awareness and customer acquisition.
Manage partnership performance and optimize program ROI.

Leadership

Lead a lean internal marketing team while managing external agencies and freelancers.
Mentor and develop team members through coaching and collaboration.
Build scalable marketing processes and operational excellence.
Foster a culture of experimentation, accountability, and continuous improvement.

What We're Looking For

Required Qualifications

8+ years of progressive marketing experience with at least 3 years in a leadership role.
Proven success leading full-funnel B2C marketing strategies.
Experience marketing high-ticket or high-consideration consumer products or services.
Strong background in growth marketing and performance marketing.
Experience managing paid acquisition across multiple channels.
Hands-on experience with lifecycle marketing, email automation, and CRM strategies.
Strong understanding of conversion rate optimization (CRO).
Excellent analytical skills with experience interpreting marketing data and KPIs.
Outstanding communication and leadership abilities.
Comfortable working in fast-paced, entrepreneurial environments.
Strong project management and prioritization skills.
Experience using AI tools to improve marketing workflows and productivity.

Preferred Experience

Online education, certification, SaaS, wellness, healthcare, coaching, or digital subscription businesses.
Experience marketing products with longer sales cycles.
Subscription or membership business experience.
Influencer and affiliate marketing experience.
Webinar and event marketing.
International or multilingual marketing experience.
Spanish language proficiency is a plus.

Technology Experience

Experience with many of the following is preferred:

HubSpot
Salesforce
Klaviyo
Google Analytics (GA4)
Google Ads
Meta Ads Manager
Bing Ads
Shopify
Marketing automation platforms
AI-powered marketing tools
Website analytics and reporting platforms

Who You Are

A strategic thinker who loves execution.
Data-driven but creatively minded.
Comfortable switching between strategy sessions and campaign implementation.
Passionate about testing, learning, and continuous optimization.
Curious about AI and emerging marketing technologies.
Collaborative, proactive, and highly accountable.
Excited by the opportunity to build and scale within a lean, high-performing team.

Why Join Us?

Join a respected global brand with over three decades of industry leadership.
Make a meaningful impact in the health and wellness education space.
Work alongside an ambitious, collaborative leadership team.
Enjoy the flexibility of a fully remote environment.
Help shape the future of a growing business while leading a critical function.
Competitive compensation with significant opportunity for long-term growth.

Director of Marketing (Remote) - 62636894723